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All Told

Integrated Marketing

Everyone has a story. Getting people to pay attention, connect and engage with it? That’s the challenge. All Told is our way of giving you an unfair advantage in the storytelling department.  

To do that, we don’t operate on hunches. Make assumptions. Or take needless risks. We use sophisticated market research and insight-driven strategy as our inception points. We then combine creativity with technology to deliver unique digital and content experiences that are more collaborative, meaningful and participatory for audiences. Finally, we measure the impact to ensure we’re building trust, relevance and loyalty among customers, while driving your business forward. 

From short-form video and long-form documentary, to real-time editorial. From an experiential activation, to a fully integrated marketing campaign. From ongoing influencer programs, to paid media partnerships. Our team of award-winning strategists, designers, writers, researchers and technologists are here to do more than make your story come to life.  

We’re here to make it take on a life of its own.


Partner + Global President, All Told
How We Engage04

How We Engage

+ Grounded in research
+ Inspired by strategy
+ Produced by innovators
+ Measured by results

We are a group of writers, marketers, communicators, creatives and designers who come together to deliver impactful, integrated, strategic communications programs for our clients.

Meet the leadership team.


Cathy Planchard

Global President, All Told

Cathy is a partner at Allison+Partners and the global president of All Told, the firm’s global integrated marketing offering. In her role, she focuses on evolving the agency’s capabilities into additional storytelling services critical for program success, including oversight of the content, digital, creative, research and analytics teams. She brings 25 years of experience in all facets of branding, lead generation, public relations, strategic planning, employee engagement and executive communications, and has worked with such clients as Toyota, Lexus, Dignity Health, International Game Technology, The Economist, IZEA and Motorola, among others. Cathy began her work at Allison+Partners as General Manager of the Phoenix office, where she grew the team from three people to more than $5 million in annual revenue. In recognition of her accomplishments, she was named to PRWeek’s inaugural “Champions in PR” list. 

Lisa Rosenberg


Lisa Rosenberg is a creative instigator known for her ability to develop integrated solutions that keep people engaged. With an eye on creativity and storytelling that is always on point, Lisa has been a hands-on force behind many successful brand journeys. Lisa serves as President, Consumer Brands, providing dedicated leadership to the practice and working with teams on creative strategy and idea generation to deliver award-winning work for clients. Lisa works with teams supporting a wide variety of clients, including American Airlines, Driscoll’s, Invitae, Kimpton Hotels & Restaurants, PepsiCo, Auntie Anne’s, Naf Naf Grill and See’s Candies, among others. Lisa also founded and leads the agency’s creative team, whose work includes branding and identity development, web design, wayfaring, collateral and more. She serves as a mentor on the agency’s Women’s Leadership Program and runs creativity training throughout the organization.

Jeremy Rosenberg

Managing Director, All Told, North America

Jeremy is responsible for leading and evolving the agency’s global digital offerings. He has more than 15 years of digital and social media marketing experience, developing integrated programs that span multiple channels of engagement. In his role, Jeremy leads a team of digital, social media, influencer marketing and production experts who are integrated on accounts to support marketing, corporate communications, customer service, issue management and consumer interaction efforts. Prior to joining Allison+Partners, Jeremy spent most of his career at integrated advertising agencies such as Saatchi & Saatchi, Deutsch and Ogilvy. For several years, he ran a production and development studio that built award-winning solutions for Fortune 500 companies, and created original entertainment properties and programming for various cable networks, including Cartoon Network, The History Channel and MTV.  

Brent Diggins

Managing Director, Measurement + Analytics

Brent oversees the agency’s measurement and analytics group, providing custom measurement solutions for many of the agency’s clients including Samsung, Seventh Generation and Deloitte Digital, distilling data into strategic insights and recommendations. During his eight years with the firm, Brent has helped grow the Phoenix office from three to 30 people, establish the agency’s measurement and analytics capability and develop the agency’s proprietary Influence Impact scoring system. Previously, he worked at a full-service marketing agency focused on clients in the B2B and consumer spaces. Brent is also a multi-time winner of Allison+Partners’ Corey award that is given for those who embody the company’s core values. He graduated from Indiana University with a Bachelor’s in Journalism and Public Relations. When he’s not working, you can find him cheering on his hometown Chicago Cubs, playing the guitar or spending quality time with his wife and young children.  

Katie Malark

Research Director

Katie is an analytical, research-focused communications professional who specializes in providing clients with in-depth knowledge of industry trends and consumer insights to make strategic decisions and maximize return on investment through advanced customer understanding. Her work includes strategic research planning and recommendations for online quantitative research, analyzing industry reports, interviewing key analysts, and auditing search and social behaviors. Katie’s passion lies in designing smart, unique strategies that focus on what works rather than what’s hip. Katie also assists in the design and execution of content and search engine marketing strategies, including development of content strategy, editorial development, and paid and organic amplification efforts. Katie’s expertise has been leveraged for a wide variety of clients including Driscoll’s, Focus Brands, Best Western, Dignity Health, Parchment and Kimpton.

Paul Sears

Senior Vice President, Integrated Marketing

Paul Sears joined Allison+Partners in 2015 with 13 years of advertising and integrated marketing experience. Paul is responsible for strategic planning, helping a wide variety of clients enhance their storytelling through brand positioning and master narrative, messaging development, communications planning and campaign activation. He has also adapted Agile marketing methodologies to enhance cross-functional integration across multiple disciplines, offices and practice areas. Prior to joining Allison+Partners, Paul worked at leading agencies such as Chiat/Day, DDB and Saatchi & Saatchi. In 2014, he helped lead a global rebrand of Western Digital, evolving the brand from an engineering-led hardware manufacturer into a consumer-first CE company, generating positive results across multiple lines of business. He also successfully launched three Call of Duty releases while at DDB and Chiat/Day, which were the biggest entertainment launches of their time.