DATA-INSPIRED STRATEGIC DECISIONS 

In today’s customer-centric age, a strategy that isn’t firmly rooted in understanding of your audience can be disastrous. Research ensures marketers are taking smart risks and building strategies that speak to a customer’s real-world context to truly resonate and drive real results. Rooting your recommendations in data can justify bigger budgets, bigger ideas and create bigger results. ​

THE ALLISON DIFFERENCE

Research + Insights is a dedicated team within Allison+Partners, comprised of analysts with diverse specializations in primary, secondary, and digital research methodologies. We use those skillsets to help clients understand their industries, competitors, and customers – to always stay one step ahead of what’s next.  Whatever the methodology, the resulting data is always vetted by our team of experienced professionals, providing a human layer of understanding and insight. This ensures the findings are useful and actionable. ​

WHAT WE DO

  • Strategic research​
  • Research for public release​
  • Persona development
  • Brand health surveys​
  • Creative and concept testing 
  • Trendspotting​​
  • White space development​
  • Competitive research​
  • Data analysis, story mining and curation
CONTACT US: 
KATIE MALARK
SENIOR VICE PRESIDENT, RESEARCH
KATIEM@ALLISONPR.COM