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AGENCY NEWS // APRIL 12, 2021 //     

Cannes Lions Announces 2021 Jury Members

Cannes Lions
Highest ever representation from global brands, platforms, entertainment and technology companies brings breadth of expertise to the Lions awards. For the first time, the number of female jurors reaches 51% 

12 April 2021 – Cannes Lions has today announced its jury line-up of global experts selected to award the world’s very best creative work and benchmark excellence this June. 

The Lion-winning work will be announced and awarded during Cannes Lions Live, a fully digital experience, running from 21-25 June 2021, that’s included for free as part of the new LIONS Membership, launching in May.  

Jury members hail from across the world and represent the global industry’s leading talent from the broadest spectrum of disciplines. The juries also comprise 51% of female jurors, up from 48% in 2019. 

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AGENCY NEWS // APRIL 6, 2021 //     

PRWeek Hall of Femme 2021: Lisa Rosenberg

The Hall of Femme Class of 2021 has been expanded to recognize the tremendous women who stepped up to the plate in the past year and decades prior. 

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Many of them cite “mom” as one of their chief mentors. 

All of them are sending the elevator back down to help younger versions of themselves succeed in competitive environments. 

They stress the need to be yourself, be constantly curious, listen actively and lead with humanity and empathy.

They accept it’s OK to not be OK sometimes. 

They prioritize self-care.

All of this was also highlighted as part of PRWeek’s Femme Forward series, which showcases a diverse group of women in PR who describe the challenges of the past 12 months dealing with COVID-19, home schooling, working from home, domestic chores and the racial reckoning of 2020.

With more leaders such as this, brands and corporations can create sustainable working environments, which is especially important in a PR industry that is populated 70% by women.

AGENCY NEWS // MARCH 19, 2021 //     

Clubhouse Lessons For Brands From Demi Lovato

PRWeek

Singer Demi Lovato has been on a media blitz this month with interviews in The New York Times and Glamour to promote her YouTube Originals docuseries, “Dancing with the Devil.” 

But when it came to her forthcoming album, “Dancing With the Devil … The Art of Starting Over,” Lovato chose a relatively nascent channel to announce it: Clubhouse, the audio-only, invite-only chat app that has been growing like wildfire. 

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The pop star invited her 55 million followers on Twitter to join her on the app, where she revealed the album to a “room” of fans and industry influencers, including producer Scooter Braun, who teased that Lovato might make an album announcement on Clubhouse to his 3.7 million Twitter followers. 

Entertainment Weekly was among the media that listened in, reporting that she told Clubhouse users, which reached 7,000 during the 75-minute event, that her new album follows “the course of my life and the path it’s taken over the past few years.”   

[Note to brands: while chats aren’t recorded, consider anything anyone might say as on-the-record!] 

Since its launch almost a year ago, Clubhouse has amassed more than 20 million registered users, according to a March 16 update from independent researcher Vajresh Balaji. The app, which is still in beta, invites users to listen in on chats being held in real-time on an array of topics.  

It is also interactive: users can “raise their hand,” have their mic unmuted and add their two cents to the room.  

Jeremy Rosenberg, partner and president of marketing innovation for North America at Allison+Partners, says it’s no coincidence that Clubhouse has taken off during the pandemic.  

AGENCY NEWS // MARCH 11, 2021 //     

Grayling's Barclay Opts for Allison+Partners

Sharon Barclay, who led the enterprise technology portfolio at Grayling as a senior VP, has come on board at Allison+Partners as executive VP. 阅读更多
AGENCY NEWS // MARCH 11, 2021 //     

Hampton University Scripps Howard School of Journalism and Communications Announces New Partnership with Allison+Partners

HAMPTON, Va.--(BUSINESS WIRE)--The Hampton University Scripps Howard School of Journalism and Communications (SHSJC) has announced a new three-year partnership with Allison+Partners, an award-winning global marketing and communications agency. The partnership will focus on goals to establish a student mentor awards program, support to help enhance the school’s public relations curricula, and introductions for client partnerships with BRAND757, the school’s student-run, PR and branding agency. 阅读更多
AGENCY NEWS // MARCH 9, 2021 //     

Regus Owner IWG Shifts PR Duties After Global Agency Review

PRovoke MediaLONDON — IWG, the world’s largest provider of flexible workspaces, with a portfolio of brands including Regus, Spaces, Signature and HQ, has conducted a comprehensive review of its communication partners as it shifts its communications focus to the future of work in a post-pandemic world.

Engine MHP + Mischief has been appointed to develop and lead the global communications strategy for IWG, as well as acting as hub office for markets and implement the strategy in the UK. The win brings together strategic communications advice from MHP’s brand and reputation team, and creative from the Mischief team to build campaigns around the future of work and hybrid working. MD Ian Kirby and director Helen Byard are heading up the agency team.

In the US, Allison+Partners was appointed as agency partner, and the team have already launched IWG’s new flexible workspace concept in retail locations. The agency team is led by Jill Feldman, partner and US corporate MD. 阅读更多
AGENCY NEWS // FEBRUARY 25, 2021 //     

Seven 10 Minute PR Career Hacks

Having a break and a quick coffee? Now could be the perfect time to spend a few minutes boosting your career. Here are some simple steps that can be done in a jiffy, yet could have a big impact on your future in PR. 阅读更多
AGENCY NEWS // FEBRUARY 17, 2021 //     

How Comms Tech Helped Savvy Marketers use Super Bowl Uncertainty to Their Advantage

PRWeek

Nearly a year into a pandemic, the show went on. The Tampa Bay Buccaneers beat the Kansas City Chiefs, Tom Brady proved that age is just a number and Super Bowl ads took over the airwaves — and our social media channels. 

With more than a full week to digest the Super Sunday campaigns, experts highlight the importance of purpose in brand messaging, noting that companies that chose not to air an ad may have had the strongest message of all. Others are focusing on how big brands carried out large campaigns in spite of the pressures of coordinating remotely on one of the biggest nights of the year. And others note the unpredictability of this unique Super Bowl. 

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AGENCY NEWS // FEBRUARY 15, 2021 //     

IPRCCC: ‘Influencers play a crucial role in the consumer cycle but are not the end-all’

The India Public Relations and Corporate Communications Conference (IPRCCC) 2020 was held on February 12, 2021, by the exchange4media group amid much fanfare. The gathering was graced by several industry experts who elucidated upon issues concerning the world of PR and Corporate Communication.

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AGENCY NEWS // FEBRUARY 1, 2021 //     

Super Bowl LV Already has a Marketing Winner: Budweiser

Campaign US

More than a week before kickoff, many big brands have teased or fully revealed their Super Bowl ads online. But it is Budweiser, which won’t have its own game day spot for the first time since 1983, that has made the best play. 

Thanks to a purpose-focused call to action, Bud’s ad is scoring in media coverage of who’s in and who’s out for Super Bowl LV on February 7. 

What brands are running big game spots is a business story each year, but the angle has been heightened this season because of the pandemic and its economic impact. Coca-Cola, for example, benched itself after cutting 12% of its U.S. workforce in late December, likely reasoning that spending the estimated $5.1 million for a 30-second Super Bowl ad would be flagged by observers. 

This week, Budweiser said it would bow out of the broadcast, but for a different reason: it has invested in a 1:30-second film called Bigger Picture, narrated by actress and activist Rashida Jones, to drive COVID-19 vaccine awareness and education. It is sharing the PSA-like spot online via earned media, digital buys and social media. 

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AGENCY NEWS // JANUARY 29, 2021 //     

Super Bowl LV Already has a Marketing Winner: Budwesier

PRWeek

More than a week before kickoff, many big brands have teased or fully revealed their Super Bowl ads online. But it is Budweiser, which won’t have its own game day spot for the first time since 1984, that has made the best play. 

Thanks to a purpose-focused call to action, Bud’s ad is scoring in media coverage of who’s in and who’s out for Super Bowl LV on February 7. 

What brands are running big game spots is a business story each year, but the angle has been heightened this season because of the pandemic and its economic impact. Coca-Cola, for example, benched itself after cutting 12% of its U.S. workforce in late December, likely reasoning that spending the estimated $5.1 million for a 30-second Super Bowl ad would be flagged by observers. 

This week, Budweiser said it would bow out of the broadcast, but for a different reason: it has invested in a 30-second film called Bigger Picture, narrated by actress and activist Rashida Jones, to drive COVID-19 vaccine awareness and education. It is sharing the PSA-like spot online via earned media, digital buys and social media. 

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AGENCY NEWS // JANUARY 28, 2021 //     

6 Takeaways From the Crises of 2020

PR Daily

The usual roundup of crisis stories from the past year—something of a tradition at PR Daily—feels a bit superfluous this year. The COVID-19 crisis, the social justice movement in the wake of the George Floyd murder and the presidential election pretty much sum up the year.

Instead, let’s take a look at the lessons to be drawn from the events of 2020. After all, everything has changed and crisis communicators must adapt—or else.

Here are the lessons industry leaders say we should take from the never-ending crisis cycle we now find ourselves in, and what that means for the future of the industry.

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AGENCY NEWS // JANUARY 20, 2021 //     

Telum Talks To... Jeremy Seow, Managing Director, Growth & Innovation, APAC, Allison+Partners

"Look at opportunities where you can generalise and grow, and deepened your expertise in a lot of areas before you look at specialisms slightly later on in your career."
 
We caught up with Jeremy Seow, Managing Director, Growth & Innovation, APAC at Allison + Partners as he takes us through his unexpected career path in public relations which has led him to be the forefront of integrated agencies. Jeremy tells us how he found success and meaning by embracing his inner generalist, and shares the changes he has seen in the industry since he started out. 阅读更多
AGENCY NEWS // JANUARY 15, 2021 //     

Allison+Partners Buys Corporate Comms Shop Sommerfield

NEW YORK — Allison+Partners has bought Sommerfield Communications, a New York boutique shop that specializes in corporate communications.

In announcing the deal, Allison+Partners said the acquisition expands its financial communications, ESG-related communications, executive positioning, thought leadership and B2B communications capabilities.

Sommerfield president Frank Sommerfield, who launched his eponymous firm 25 years ago, will focus on growing those offerings further as as an Allison+Partners managing director. 阅读更多
AGENCY NEWS // JANUARY 14, 2021 //     

How to get Media cut Through in These Covid Times

There is only one thing dominating the news right now, so it is not easy to get a journalist’s attention with stories unrelated to the pandemic. We asked senior PR communicators for their top tips for achieving cut through.

Invest time and resources
Sue Grant, managing director, B2B tech, Europe at PR firm Allison+Partners: “In 2020, it often felt like walking on eggshells when reaching out to journalists. Is now a smart or sensitive time to pitch? Is my pitch still timely with the current news cycle? 

“As PRs we need to invest in unique ways to build and maintain media relationships that will pay off. As we enter 2021, building quality relationships with regular contacts will continue to be critically important."

“This might range from investing time (allocating time for teams to read journalists’ content and share feedback separate to outreach on behalf of a client) to investing in resources (perhaps you Deliveroo the journalist’s favourite meal to chat about your news over a virtual lunch). Taking the time to be thoughtful, appreciative and supportive will continue to pay dividends.” 

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AGENCY NEWS // JANUARY 6, 2021 //     

PR Pros Offer 21 Words on What They're Expecting in 2021

PRWeekFollowing a year of COVID-19 chaos, we asked PR leaders to give 21-word predictions of what they believe is in store for the profession in 2021.

It's fair to say that last year’s industry predictions round-up didn't quite go to plan. Not surprisingly, nobody PRWeek approached could predict the devastation that the coronavirus pandemic would inflict on the economy and society at large.

Although the vaccines provide hope, the UK is clearly not out of the woods just yet, and there is a great deal of uncertainty about how 2021 will pan out. In spite of this, industry leaders are cautiously optimistic about the year ahead.

PRWeek asked a broad range of agency and in-house communications professionals to gaze into their crystal balls. 

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AGENCY NEWS // DECEMBER 16, 2020 //     

Podcast: Allison + Partners' Lisa Rosenberg On Innovation and Creativity During Challenging Times

PRovoke MediaAllison+Partners consumer brands leader Lisa Rosenberg joins Aarti Shah on the PRovoke podcast to reflect on how the challenges of 2020 shaped innovation this year. We also talk about the creative campaigns that broke through a tumultuous social and political backdrop. Rosenberg was also featured on the 2020 Innovator 25 in Americas.  
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AGENCY NEWS // DECEMBER 4, 2020 //     

All-staff PTO, no Video Fridays, Wellness Checks: How Team Leaders are Countering Employee Burnout

PRWeek

Agency leaders are sounding the alarm on the stress and pressure their employees are under after months of being isolated at home, a race to finish client work for 2020 on a revenue high and no respite in sight from COVID-19. 

“I’ve never seen anything like this in my career. Folks who usually run through walls are hitting walls,” says Andy Pray, founder of Praytell Strategy. “Those walls are coming from fatigue, stress and build-up of having been in this mental and physical space for eight months.”

“People are feeling the pressure to give 100% when they don’t always feel 100%,” he adds. “They’re hitting walls at rates I’ve never seen before. That’s troubling because we’re not through the woods of this.”

Scott Allison, chairman and CEO of Allison+Partners, agrees.

“There is no sugar-coating it. It has taken a real toll on people,” he adds. “In the first few months of the pandemic, we could be like, ‘We’re all this together, no one was laid off at our agency and we’re all happy to have our jobs.’ But the pandemic went from a sprint to a marathon and it is hard to play that ‘grateful’ message for the long haul.” 

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AGENCY NEWS // NOVEMBER 16, 2020 //     

PRovoke Innovators 25 2020 Americas

Creativity and storytelling are at the heart of the consumer brand work Lisa Rosenberg leads at Allison + Partners, highlighted by her success running wide-ranging campaigns, which have supported new products including Gillette razors and purple M&Ms to initiatives like introducing Mercedes Benz’s clean diesel technology and Driscoll’s rosé berries. Rosenberg is also a dedicated leader who invested in her practice’s output and, as such, she stays very much in the thick of team efforts, helping craft strategy and generate ideas. 阅读更多
AGENCY NEWS // OCTOBER 27, 2020 //     

America's Best PR Agencies

ForbesAs public relations professionals look to navigate their clients through an uncertain, volatile and noisy year, some of the top agencies are looking to further diversify offerings beyond the classic pitch. Whether it’s becoming more like consulting firms and advertising agencies or adding new offerings like research from data insights and surveys, PR agencies have increasingly sought to integrate with their clients to provide new types of information that help with both external and internal communications. Forbes partnered with market research firm Statista for our inaugural ranking of America’s Best PR Agencies 2021. To develop the list, Statista surveyed more than 12,700 experts and 20,500 customers who nominated more than 5,000 firms. Participants were asked to indicate how likely they were to nominate a particular agency on a scale of zero (very unlikely) to 10 (very likely). Statista then narrowed the list to the top 200 and gave those that received at least the median score a four-star rating and those that exceeded the median score a five-star rating. 阅读更多
AGENCY NEWS // OCTOBER 20, 2020 //     

Allison+Partners Forms Middle East Partnership

Orient Planet Group founder and managing director Nidal Abou Zaki.DUBAI — Allison+Partners has expanded its global footprint with its first presence in the Middle East, after forming a strategic partnership with communications agency Orient Planet Group.

The partnership gives Allison+Partners – which has 30 offices across the US, Europe and Asia-Pacific – reach into the United Arab Emirates, Saudi Arabia, Jordan, Egypt, Bahrain and Kuwait with Orient Planet’s offices, plus a wider affiliate network across the Arabian Gulf, Levant, Egypt and North Africa.

Orient Planet Group founder and managing director Nidal Abou Zaki, who founded the firm 19 years ago, will serve as the head of the agency’s operations in the region.

Andy Hardie-Brown, Allison+Partners’ co-founder and global vice chair, said: “After several years of global expansion, the Middle East is a natural next step for the continued growth of our agency. Dubai in particular is an important hub for the region, and feeder market into Europe, APAC and Africa.”
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AGENCY NEWS // OCTOBER 6, 2020 //     

PRovoke Names Global Agencies Of The Decade

PRovoke MediaPRovoke has named seven firms as its Global Agencies of the Decade — Adfactors, Allison+Partners, Edelman, Hanover, M Booth, W2O Group and Weber Shandwick.

The seven will be honoured at the upcoming virtual Global SABRE Awards on 21 October, where the top three will be counted down to reveal PRovoke's overall Global Agency of the Decade. 阅读更多
AGENCY NEWS // SEPTEMBER 28, 2020 //     

CES 2021 Confirms Need for Marketers and Brands to Reimagine, Not Replace

American Marketing Association

By Cathy Planchard, Allison+Partners, All Told Global President

Organizations that spent the first half of 2020 adjusting to meet the pandemic’s challenges learned by mid-summer their pivots would be longer and deeper than expected. This became more evident when events and tradeshows had to be cancelled, postponed or moved online, particularly CES 2021.

The world’s largest tradeshow, which brings 175,000 people to Las Vegas every year, will be fully virtual for the first time. For brands “exhibiting,” the implications of CES’ move run far and wide. How can you showcase your technologies in an environment where they can’t be touched? How can you still get media attention when you can’t physically track down reporters to bring them to your booths? What about all the in-person prospecting and deals you expected to make?

The solution is to reimagine, not replace.

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AGENCY NEWS // SEPTEMBER 7, 2020 //     

Mastering the 'Now Normal'

Bangkok Post

The career path that Jonathan Heit took to the public relations industry is unlike that of most people. With an undergraduate degree in sciences and a pre-medical background at Cornell University, Mr Heit, now 48, says he was "on the path to becoming a doctor".

"It was really challenging science-based work and as I really dug into it, I started to realise the element of medicine that I enjoyed: the interaction with patients," the co-founder and global president of Allison+Partners tells Asia Focus. It was at this point when he also realised that he wasn't as strong on the science side of things as he wanted to be.

But "I was always a very good writer, and I was always interested in writing and communications", he notes.

Fresh out of med school, and after spending time on what he wanted to do, "I thought maybe merging two things together, communication and healthcare, could play to some of what I've learned and be where my real passion is". That decision led him to healthcare public relations and marketing communication.

But working with science-based clients could be a little bit limiting, he discovered upon entering the industry. "Science is so defined, so precise that it's a very regulated industry," he observes.

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AGENCY NEWS // SEPTEMBER 3, 2020 //     

Happy 19th Anniversary Allison+Partners - Celebrating 2020's Global Day of Giving

By: Scott Pansky 

As we reflect on our 19th anniversary, the world continues to change and we continue to change with it. Similar to when we launched in 2001, just a week before the 9/11 terrorist attacks, our business continues to deal with challenges. Unlike 9/11, the entire world is dealing with the pandemic, economic disruptions and natural disasters. We have had to prioritize, making sure we can take care of our team members around the globe and adapt to new ways of working. We have had to ask ourselves hard questions, commit to change to evolve our culture and provide the best service possible for our clients. As so many have said, “We are all in this together!”

To celebrate the agency’s anniversary, Allison+Partners will again host its annual Global Day of Giving, which allows employees in every office to take time off from work to learn about the issues in their local communities and work as a team to address those needs. Our 2020 theme supports COVID-19 relief efforts, including writing cards and letters to those impacted by the virus and donating food and toiletries. This focus is captured in the commemorative logo featured above, the winning submission from an employee competition. This year’s beautiful design was created by Niphon (Dui) Appakaran in our Bangkok office.

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With so much happening around us, this year’s volunteer efforts seem more meaningful than ever. It does not take a company of more than 500 to have an impact. However, one person can make a difference. Helping your neighbor, providing someone living on the street with a warm meal, or thanking those who deliver packages, make meals, or stock the grocery store shelves really does have a positive impact.  

Please join us and make a difference in your community this month, whether it’s sharing a story that puts a smile on someone’s face or just letting them know how special they are. In these uncertain times, this is just one simple way we can all help.  

We look forward to our 20th anniversary next year, when we can finally visit those impacted in person, face to face.

AGENCY NEWS // SEPTEMBER 1, 2020 //     

The Reckoning is Here for China's Global Tech Giants

PRWeek UKBy: David Wolf

To win in a global marketplace that is predisposed to distrust them, China’s emerging tech brands need to rethink the PR function altogether.

As the typhoon gusts of geopolitics blow on the China-US relationship, those same winds are blowing away the assumptions on which our companies and clients have built their businesses for over a generation. Public relations professionals are being called upon to aid the firms caught in the contradictions between commercial goals, Beijing’s global ambitions, and Washington’s open discomfort with those ambitions.

Though this emerging challenge touches upon every industry, the core role that technological superiority and public information now play in global conflict has brought the brunt of the disruption down on the technology business generally and online services in particular. The greatest challenge of all falls upon Chinese companies seeking to extend their businesses beyond their home market. These brands now face a global phalanx of new stakeholders who know little about these firms, who watch their rise with surprise and even dismay, and who have the power to enable the growth of their global business or stop it dead in its tracks.

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AGENCY NEWS // AUGUST 17, 2020 //     

Leadership Beyond Disruption: The Now Normal

PRWeek

Amid the crisis, stakeholders need information and inspiration, and this puts unprecedented pressure on organizations to be more flexible, agile, innovative and empathetic.

I seem to hear two expressions every day. The first is “Matthew, you’re on Mute.” And the second is “How are you doing?” I suspect I am not alone. 

The first one is easy to answer – a sheepish grin and a mouse click. How are we supposed to answer that second question? Every day seems to have a week’s worth of news, crises and emotions thrust into it. COVID-19, Black Lives Matter, recession, election, back to school, natural disasters…   

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With so much happening at once, you can be forgiven a sense of constant disorientation. We don’t live in the “old normal,” and we’re clearly not in the “new normal.” We live in what I’ve come to call the “Now Normal” – a state of constant change and unpredictability wherein leaders have no prior experience or playbook to draw from to ensure success.

In March, Allison+Partners’ consulting arm, Allison Advisory, developed a framework of strategic approaches and perspectives to guide leaders through the crisis. Our aim was to help our clients craft strategies that wove together communications, marketing and business continuity that would allow their companies to come through this global crisis healthy and more resilient. We based that framework on how experience and logic suggested the disruptive crisis would progress in phases:

  • Shock. The moment the disruption first happens.
  • Orientation. When initial responses are considered, countered and ultimately crafted.
  • Command. The point where you can start taking charge of the situation, being agile to adjust as necessary, given the unpredictability surround us.
  • Recovery. The period when much of the emergency has passed or been contained, but normal operations have not yet returned.
  • Bump. A sudden business surge often resulting from a prolonged period of pent-up demand.
  • Equilibrium. “The new normal.” The sustainable tempo of business post-crisis where organizations must ensure future success and competitive advantage.

With some variation in geography or industry, most of us remain in the Command phase. The timing and nature of recovery remain unclear, and planning beyond month-to-month is little better than guesswork.

With recovery constantly receding before us, clients around the world seek our counsel on surviving, and even thriving, in the Now Normal. And while it seems axiomatic, our first advice is to lead, to be bold, directed and clear in the face of an instinct to drop, hold, wait and watch. Amid the crisis, stakeholders need information and inspiration, and this puts unprecedented pressure on organizations to be more flexible, agile, innovative and empathetic, all while sustaining a rapid tempo of clear communications:

Flexibility – Working from home, flex work schedules, delivery of products or services – programmatic approaches to change should be a thing of the past with priorities focused on pain points inhibiting transformation and future growth opportunities.

Agility – “Agile” is about more than software development. Enterprise agility and working in sprints, frees an organization to focus resources on critical pain points and opportunities, even in the face of constant change.

Innovation – Whether in process or product, managing through the crisis demands thoughtful but constant experimentation with new approaches, digital transformation, analytics and AI, and alliances and partnerships that might have been unthinkable before.

Empathy – Stakeholders are going through emotional gyrations they have never experienced. Leaders need to institute changes to address them. Diversity is no longer just an HR issue. Purpose needs to suffuse the organization, not exist as a marketing ploy. Reskilling and upskilling strategies will deliver to the bottom line. Setting a foundation in empathy is necessary as you manage through this crisis.

Communications – Leaders must be highly visible during this crisis. Transparency, accessibility and an obsession about constant communications are essential. Remember, stakeholders will remember how you acted (communicated) during this disruption. Putting your chief of communications in the C-suite will help ensure you get it right.

When this crisis does end, that end will offer opportunity for those most ready to capture it. After all, the renaissance was born from a pandemic. The key for all of us: success after the crisis will go to those who led most strongly through it. Lead boldly now, and your organization, and more importantly, society, will reap the benefits.

Allison+Partners is closely monitoring developments worldwide. In our weekly newsletter, we share expert perspectives on the pandemic's impact on marketing and communications, best practices in how to respond and useful tools and information to help guide you. Sign up to receive our weekly updates or visit our COVID-19 support page to learn how we can help you during this time.

MATTHEW DELLA CROCE

GLOBAL PRESIDENT, EUROPE + CORPORATE
matthewdc@allisonpr.com

An award-winning PR executive with more than 25 years of experience, Matthew leads the firm’s Corporate practice and oversees the growth and development of our European offices. He has extensive global experience helping businesses and organizations across industries grow and evolve.

Matthew's expertise includes reputation management, corporate brand positioning, thought leadership and executive visibility, change management, B2B marketing, social impact, C-suite counsel, crisis and issues management, integrated communications, influencer engagement, business and financial media and transaction communications.

He is a regular speaker at the Public Relations Society of America's annual conference, in IR Magazine workshops, and has served as a guest lecturer at New York University, Manhattanville College, Salem State University and in Columbia University's Strategic Communications graduate program. Matthew graduated with honors from Manhattanville College, where he was an All-American Scholar Athlete, and attended St. Catherine’s University, Oxford. He lives in Boston and spends as much time as he can in Vermont with his wife and daughters.

AGENCY NEWS // AUGUST 7, 2020 //     

How Brands Are Navigating the Uncertainty of Back-to-School This Year

The StreetAmid the pandemic, with the uncertainty of what school will look like in the fall, the once-reliable shopping season has been upended.

For decades, the back-to-school shopping season has been a dependable boon for brands -- second only to the holiday season -- as kids and parents seek out new outfits and supplies for the classroom. In 2019, back-to-school saw approximately $80 billion in sales.

But amid the pandemic, with the uncertainty of what school will look like in the fall, the once-reliable shopping season has been upended, leaving brands and retailers -- not to mention families -- in the lurch.

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AGENCY NEWS // JULY 21, 2020 //     

B2B Brand Storytelling in the Age of COVID-19: Firms Lacking ‘Human Touch’

Netimperative

The majority of B2B companies have not conducted primary research focused on their customers’ needs and challenges in the last 12 months, as the sector struggles to humanise their communications in an era of brand storytelling, according to new research.

A new report by global marketing and communications agency, Allison+Partners reveals that whilst B2B marketers wish to evolve their brand strategy in favour of more human connection and conversations to engage with their audiences, they struggle to put this into practice.

As empathy, trust and care become increasingly vital brand currencies, particularly during these uncertain times, more B2B brands will look to follow suit and talk more
“human”. Businesses that are able to adapt quickly and execute against timely events are the ones that survive and thrive. The survey, which included input from 400 marketing directors in the UK and Germany, found that:

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AGENCY NEWS // JULY 13, 2020 //     

BurgerFi Brings on Allison+Partners as PR AOR

PRWeek

WEST PALM BEACH, FL: Fast-casual restaurant chain BurgerFi International has hired Allison+Partners as its PR AOR.

The agency started working on the mid-six-figure account on June 24, following a formal RFP. Five firms pitched for the business, said Lisa Rosenberg, partner and president of consumer brands at Allison. 

The agency is planning to drive BurgerFi’s consumer marketing initiatives and support franchise sales efforts and thought leadership. The agency will build brand awareness through integrated communications programs and generate publicity for key initiatives, promotions and product offerings. Allison’s work includes the launch of BurgerFi’s first national brand campaign and customized local outreach supporting store openings. The firm will also work to increase awareness and interest in franchisee buying rights.

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AGENCY NEWS // JULY 10, 2020 //     

The Age of Accountability: 'Business as Usual is Dead. Hooray for That'

PRWeekFacebook and the Washington Redskins are learning that partners will no longer accept excuses for not meeting their standards.

Emboldened by a new culture of challenging the status quo, brands are putting institutions on notice, from an 88-year-old professional sports franchise to the world’s largest social media company. 

FedEx, Nike, Coca-Cola and Starbucks are among the brands exerting their influence with companies they do business with, demanding big, history-making changes. And those progressive brands are being cheered on and counseled by agencies that are encouraging them to be ambitious.

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AGENCY NEWS // JULY 7, 2020 //     

43. Scott Allison, Allison+Partners

With 18 straight years of top-line growth, Allison's eponymous firm shows no signs of slowing down.

If in the end, it’s all about growth and putting zeros behind other numbers, then Scott Allison has to be pleased at what he’s accomplished at his eponymous firm. 

According to the shop’s profile in the PRWeek Agency Business Report 2020, revenue at Allison+Partners rose 19% in the U.S. and almost 23% globally, which meant 2019 gave the agency its 18th consecutive year of top-line growth. 

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AGENCY NEWS // JULY 6, 2020 //     

Why Cause Marketing Should Extend Beyond Campaigns and Projects

PRWeek

Cause marketing, as we know, is not a new phenomenon. But COVID-19 has forced brands into thinking about their cause marketing strategy more effectively, especially with increased public scrutiny, and studies and reports pointing towards brand purpose heavily influencing consumers.

"We've seen an increase in cause marketing briefs in the industry, with two key drivers of this shift—brands putting purpose at the centre of its marketing efforts and brands seizing the opportunities presented to do something meaningful to support its communities during this time," says Jeremy Seow, APAC managing director, growth and innovation, for Allison+Partners.

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AGENCY NEWS // JULY 1, 2020 //     

Higher Ed Has a Credibility Problem. Here’s How Leaders Can Fix It.

By: Scott Pansky 

Focus, transparency and a return to core principles lay the foundation for real change.

There is a wildfire burning, and it is spreading fast. The COVID-19 pandemic was the match that lit these flames, exposing deep fractures in public and private institutions that have been around for generations. Responses to the pandemic from many of our leaders -- in both words and deeds -- have fallen woefully short, amplifying a serious erosion of trust that grows on a daily basis.

Nowhere are these fractures more evident, this erosion of trust more glaring, than in higher education. For months, we have been watching colleges struggle with the impact of the pandemic in real time, with the financial challenges of returning to campus instruction dominating the public conversation. Despite more than two million Americans having already been diagnosed and infections continuing to rise, we see many universities forging ahead with plans for on-campus instruction this fall. Testing, tracing and physical distancing protocols remain vague and aspirational, leaving more questions than answers about the safety of literally millions of students and faculty.

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AGENCY NEWS // JUNE 11, 2020 //     

Analysis: CrossFit CEO Exits Post-Controversial Tweets but will it Help?

Marketing Interactive

CrossFit founder and CEO Greg Glassman will be stepping down and retiring from his position, following his controversial remarks towards George Floyd's death and the pandemic. In an official statement, Glassman said:

“On Saturday I created a rift in the CrossFit community and unintentionally hurt many of its members. Those who know me know that my sole issue is the chronic disease epidemic. I know that CrossFit is the solution to this epidemic and that CrossFit HQ and its staff serve as the stewards of CrossFit affiliates worldwide. I cannot let my behaviour stand in the way of HQ’s or affiliates’ missions. They are too important to jeopardise.”

The rift and remarks in question, were his replies to the Institute for Health Metrics and Evaluation which described racism and discrimination as critical public health issues and demanding an “urgent response”. Glassman had replied to the tweet with “It’s FLOYD-19” and called out the institution for its “failed model” that led to a quarantined situation and asked “now you're going to model a solution to racism?”. This sparked several discussions on social media, where majority of the netizens and CrossFit enthusiasts called out the CEO for tying Floyd’s murder to a worldwide pandemic.

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AGENCY NEWS // JUNE 5, 2020 //     

Allison+Partners on Pitching for Budweiser via Zoom

Pitching for business is stressful enough. But during COVID-19 lockdown, PR pros are trying to win clients via Zoom. 

Last month, Budweiser selected Allison+Partners as its U.S. AOR following a video conference. In a video with PRWeek, the firm’s president of consumer brands, Lisa Rosenberg, talks about what the experience was like.

Other PR pros, including Coyne PR president John Gogarty, Hill+Knowlton Strategies chief business development officer Sam Lythgoe and Torchia Communications MD and partner Daniel Torchia, dish on the pros and cons of the new normal of pitching. 

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AGENCY NEWS // MAY 29, 2020 //     

This Years Back-to-School Campaigns are Going to Look a lot Different

PRWeek

Can you even call it a “back-to-school” campaign?

With a big question mark hanging over whether kids will be physically at school in September, back-to-school campaigns will look a tad different this year.

It’s almost June, which means brands have been planning their BTS efforts for months. After all, it’s each July when people find themselves asking the TV why back-to-school ads are starting already. 

Backpack brand JanSport usually begins preparing 11 months out and starts its back-to-school efforts in June. Danimals, a kids’ brand in the yogurt aisle, typically starts getting ready a year in advance.

Yet the coronavirus pandemic has put brands in the same uncharted waters as parents: figuring things out on the fly for the lucrative sales season. The National Retail Federation estimated that the combined amount spent on BTS season for K-12 and college surpassed $80 billion last year. 

"Parents aren't the only ones making things up as they go,” says General Mills chief communications officer Jano Cabrera.

Allison+Partners has been helping JanSport with its BTS programming for the past two years. Agency president of consumer brands Lisa Rosenberg explains that its campaigns have been very product-focused. “But if kids do not go back physically to school, there will be less need for new backpacks, initially,” she says.

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AGENCY NEWS // MAY 29, 2020 //     

Take 5 with Matthew Della Croce

Cision

Welcome to our new series here on the Cision blog: Take 5. It's five quick questions on PR, the state of the industry, and how it interconnects with everything else (like the evolving COVID-19 communications crisis), all with the brightest minds around. 

This time we're talking to Matthew Della Croce, Global President + Partner at Allison+Partners. 

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AGENCY NEWS // MAY 22, 2020 //     

Budweiser Brings on Allison+Partners As US Agency of Record

PRvoke MediaST. LOUIS, MO — Budweiser has brought on Allison+Partners as its US agency of record following a competitive pitch that took place virtually this month. 

Lisa Rosenberg, Allison+Partners consumer brands president, confirmed the agency started work this week. The remit includes integrated communications planning and PR support for brand initiatives, product launches and sponsorships. Budweiser handles social media in-house. Budweiser’s previous consumer agencies have included Weber Shandwick, which continues to work on many other Anheuser-Busch brands. 

“Budweiser is more sure of what it stands for than ever before: authenticity, progress, and community," said Monica Rustgi, vice president of marketing for Budweiser. "Our standards as a brand are as central as the people that work behind it.  As we look towards making a new generation of drinkers fall in love with Budweiser in the way generations before have, we knew we needed to also have partners who withhold the same values and culture as us."  阅读更多
AGENCY NEWS // MAY 11, 2020 //     

Best Agencies to Work For In North America 2020 Rankings

Best Agencies to Work For is possibly the only predictive award that PRovoke Media gives out. We’ve noticed a direct correlation between the agencies on this list and those that take home our biggest honor (often times at some point in the future) — Agency of the Year recognition.

That’s, in part, because firms that take culture seriously tend to attract and retain smart and creative talent who, in turn, produce stellar work. It’s a simple formula but one that’s easily overlooked amid the breathless pace and tremendous pressures that are an inevitable reality of agency life. But this pace is exactly why agencies shouldn’t underestimate the power its culture has on the work its employees produce. 阅读更多
AGENCY NEWS // MAY 6, 2020 //     

Is China losing the global PR war?

Campaign AsiaAs Beijing invests billions of dollars to rebuild its post-outbreak image, we ask one PR chief if the world will be persuaded by its campaign.

China is not one to be in most countries’ good books, and this sentiment has intensified in the last few months. Especially in the West, backlash against the republic has amplified as the coronavirus continues to ravage much of Europe and the US. Whether it’s criticism against China’s alleged withdrawal of information around the initial stages of the coronavirus outbreak, or a lack of trust in China’s official tally, the country is buckling on the world stage and in need of a cleaner, more trustworthy image altogether. 阅读更多
AGENCY NEWS // APRIL 21, 2020 //     

Agency Business Report 2020: Allison+Partners

Rising 19% in the U.S. and almost 23% globally, record revenue last year gave Allison+Partners its 18th consecutive year of top-line growth.

2019 seems like a decade ago, as we’re so immersed in all the challenges of this year, but we reference 2019 as the greatest year in company history. —Scott Allison

Rising 19% in the U.S. and almost 23% globally, record revenue last year gave Allison+Partners its 18th consecutive year of top-line growth. Even more impressive: None of the revenue surge came from new acquisitions.

About 66% of it was from expanded mandates from clients such as Deloitte, Denny’s, Samsung and medical genetic testing company Invitae.

“2019 seems like a decade ago, as we’re so immersed in all the challenges of this year, but we reference 2019 as the greatest year in company history,” says the firm’s cofounder, global chairman and CEO Scott Allison.

That is measured not just by growth, but touted work for Impossible Foods, including a video that spoofed the Center for Consumer Freedom’s 2020 Super Bowl ad mocking its plant-based meat; and an employee retention rate of 80%, which is impressive given the sheer size of the perennial PRWeek Best Places to Work winner.

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While Allison had been pretty bullish about 2020, that was before the coronavirus and the impact it threatens to have on the economy. He is now guardedly optimistic after having also reflected back on agency history.

“The virus is a black swan — an event that no one could have predicted. We haven’t seen an impact on Q1, but as for Q2? We’ll have to wait and see,” he says.

AGENCY NEWS // APRIL 17, 2020 //     

Pro Tips For Looking Good On Virtual Meetings And Events

Social distancing from the Covid-19 pandemic is making virtual meetings, events and conferences the go-to option, not an afterthought. Some Zoom meeting tips will help you look your best.

And this "new normal" might be here to stay even when we're past the pandemic. Handshakes are out. Face time on digital screens is in. And the shift requires you to take your networking and interpersonal skills online.

Virtual meeting pros offer these Zoom meeting tips and other online options to help you look your best.

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AGENCY NEWS // APRIL 6, 2020 //     

Allison+Partners Promotes Lisa Rosenberg to Consumer Brands President

Rosenberg was previously Allison+Partners’ chief creative officer.

NEW YORK: Allison+Partners has promoted Lisa Rosenberg to president of consumer brands, a newly created role. 

Rosenberg is focusing on unifying the practice, nurturing and adding depth to agency talent and driving business growth across regions. She is reporting to Anne Colaiacovo, partner and president of North America, and overseeing seven staffers.

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“Consumer business is 20% of our total agency revenue and we needed someone to focus on driving growth and helping to grow our talent,” said Rosenberg. 

Rosenberg was previously Allison+Partners’ chief creative officer. Her prior responsibilities have been folded into her new role.

Rosenberg has worked at the firm for seven years. Previously, she was president of North America for Havas PR, responsible for operational and business leadership of the firm. Rosenberg has also worked at Porter Novelli, Hill+Knowlton Strategies forerunner Hill & Knowlton and Ogilvy & Mather. 

AGENCY NEWS // APRIL 1, 2020 //     

'In a crisis, PR is the most critical need'

Campaign AsiaAs ad and media spend plunge, PR agencies remain on the frontline of marcomm efforts as they manage issues such as organisational change, business continuity, and WFH disruption.

Amid the COVID-19 crisis, we’ve seen brands significantly reducing or altogether halting their marketing spend, and this has naturally hurt agency partners. PR agencies are not exempted from this struggle, and issues such as reduced earnings, late payments, hiring freezes, and pay cuts have been reported. But it’s not all doom and gloom for medium-sized or larger PR networks. Jonathan Heit, global president at Allison+Partners, tells PRWeek Asia that while many businesses in hospitality and travel have been negatively impacted, he has seen expanded needs from many of the agency’s technology and corporate sectors, particularly in B2B as they face new opportunities and challenges that were impossible to forecast at the start of the year. 阅读更多
AGENCY NEWS // MARCH 24, 2020 //     

Exclusive: Allison+Partners Names Jeremy Seow as APAC MD

Seow was most recently Singapore CEO at WE Communications.

Jeremy Seow joins the agency in a newly created role as MD of growth and innovation for APAC. Seow brings nearly 20 years of experience to the table and was most recently Singapore CEO at WE Communications. Previously, he held senior positions at Yahoo, Zeno Group, Ogilvy, and Text 100 (now known as Archetype).
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"In a way, we co-created the position," global president Jonathan Heit told PRWeek. "It was a combination of Jeremy's experience, our expanded capabilities (eg data analytics, content marketing, advisory services) as an agency and the ongoing growth as our clients scale in the region and we continue to grow. We are coming off the best year in the history of our agency, and APAC set the pace for much of that growth. This position is a natural evolution of our agency's growth and Jeremy is ideally suited to take it on."

Seow fills the gap left by APAC MD Serina Tan who departed the agency after starting Allison+Partners' Singapore office in 2014. She left to spend time with her family.

Seow's appointment is complemented by the promotion of longtime senior consultant Shen Jegathesan to vice president. Jegathesan has served as a senior advisor to the Singapore team since its early days. Both she and Seow will work closely with Heit and director Lewis Moh.

While Seow will spend time working with all the regional offices, his primary focus is Singapore-based clients and their needs both locally and in Southeast Asia.

On whether Seow and Jegathesan will be facing challenges in their new roles in the middle of a global crisis, Heit said that both of them have experienced crises before, such as SARS in 2002 and the global financial crisis of 2008, and that their experience will be of great value to the team and clients.

"From an economic standpoint, our priority is making sure that our clients are positioned for long-term success. We are incredibly nimble, and have been working around the world on programmes for clients that address everything from business continuity to video and digital product launches to replace live events," said Heit.

"Nevertheless, these are unprecedented times. The top priority is ensuring the safety and well-being of our team. This has led to us enlisting work from home policies that are not something anyone is accustomed to.

"Jeremy's onboarding has taken place entirely over video conference, as have all of our recent pitches and client meetings. Maintaining the incredible sense of community and culture that differentiates our office while folks can communicate only virtually is something the leadership in Singapore has taken on as an immediate priority."

AGENCY NEWS // MARCH 16, 2020 //     

"Empathy, Trust & Cooperation" — PR Advice Adapts To Coronavirus Crisis

PRvoke MediaAs Covid-19 rapidly becomes a global crisis of unprecedented proportions, we look at the services that corporates are asking of their PR agencies. This story follows our previous instalments, which considered the unique challenges in terms of public sector and corporate communications.  阅读更多
AGENCY NEWS // MARCH 3, 2020 //     

Reputation Today Mighty 50

Reputation TodayThe Reputation Today Mighty 50 complements the Reputation Today Power 50 list. Both these lists together make up a definitive annual list of the who’s who of Indian Public Relations and Corporate Communications. The list is put together by the editorial team based on observations, conversations and a deep understanding of the ecosystem. These are men and women who define and refine the reputation of the biggest Indian and global brands. They have a pulse on the goings on in a larger part of corporate India. Together these professionals have the ears of the most powerful chief executives in the country and beyond. 阅读更多
AGENCY NEWS // JANUARY 27, 2020 //     

Allison+Partners ups Corporate Practice Leaders to Handle New Business

Credit: The Holmes ReportAllison+Partners has bolstered the leadership of its US corporate practice with promotions following a spate of new business wins — Airbnb, Clark Construction and Collier's international among them. 

Jill Feldman (pictured) has been elevated from executive VP to MD of the corporate communications group. Hadas Streit has been upped from senior VP to executive VP and head of the agency's workplace specialty group. David Baum, also a former senior VP, has been named executive VP of corporate communications and technology. 
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AGENCY NEWS // JANUARY 10, 2020 //     

A Booming PR Job Market, but...

Credit: PRWeekThe federal government's industry employment numbers only tell part of the story.

The Labor Department’s employment figures for December, released on Friday morning, paint a strong jobs picture for the past decade. Employers have created jobs for a record 10 years, the longest stretch in eight decades, although the 145,000 jobs 
added in December was lower than what economists had predicted. Unemployment remains at a 50-year low of 3.5%.  阅读更多

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