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SEPTEMBER 17, 2019 //     

Attention CEOs: The Digital Privacy Clock is Set for Midnight on New Year’s Day

Credit: caprivacy.orgBy: David Baum and David Wolf

As goes California, so goes the nation

The digital privacy tsunami is coming at last to the United States and, unsurprisingly, the wave will break first on the West Coast.

On Jan. 1, 2020, California will implement The California Consumer Privacy Act (CCPA). Under the law, any company that does business in California must reveal upon a resident’s request what personal information they have collected about any California resident. What is more, Californians will have legal grounds to require businesses and data brokers to cease the sale of that information and demand they delete it.

California has an outsized impact on U.S. law and policy for a range of reasons. Taken as a country, the state would boast the world's fifth-largest economy. Its concentration of entertainment, media and technology companies make it a cultural and business bellwether. California’s progressive voter base has also made it America’s policy proving-ground on issues ranging from workers’ rights to tax law to the environment. Indeed, in state capitals across the U.S., agencies and legislators have taken notice and lawmakers have begun drafting CCPA-inspired legislation.

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But perhaps the greatest reason for the Golden State’s impact on business is its population. One out of nine Americans now call the state home. Most of the world's Fortune 1000 companies, along with more than 3 million small- and medium-sized businesses, interact daily with California residents. With online commerce accounting for a growing portion of consumer spending, at least a million other small businesses sell into the state every year.

For these reasons, a major change in California law concerns most U.S. businesses, particularly as CCPA appears to be the beginning of a groundswell. As ironic as it might be that the end of the internet’s “Wild West Era” should come from the cradle of the technology revolution, it is perhaps also fitting. 

How did we get here, and what should organizations think about with just a few months until the curtain rises on this new era of data transparency?

GDPR: The first data protection soldiers on the beach

The European Union General Data Protection Regulation (GDPR) took effect on May 25, 2018. The law’s aim was both simple and, in the libertarian spirit that infused the Internet Revolution, laudable: to give each individual control over who collects their personal data and how that data gets used. Businesses that handle personal data would be required to inform consumers if they capture their information and to put into place safeguards to protect that data from unauthorized use.

The GDPR also comes with strong, practical and meaningful enforcement guidelines. Noncompliance can result in fines and penalties that would be material to the affected companies’ financial results and well-being. ­In just one recent example, the French data protection authority fined Google approximately $57 million (the highest fine to date) for violating the GDPR.

Today, many experts consider the GDPR to be the strongest data protection law in the world. And its passage despite the challenges of legislating across the entire EU is an inspiration to legislators previously stymied in their efforts to protect consumers. Inspired by the GDPR and frustrated with the pace of regulation at the federal level, California’s lawmakers took notice of GDPR and then did what Californians normally do: they innovated, built upon the core of GDPR and created a law that could be effective and withstand the rigors of the litigious U.S. regulatory environment.

Digital transformation has a cost

Recognizing the threat of the CCPA’s enactment and seeing an opportunity for innovation, the barons of Tech Capitalism have responded, starting the adjustment process to this new business and geopolitical reality.

In August, the Business Roundtable pledged to run their organizations with the interest of all stakeholders as a priority, not just shareholder value. A driving force behind this pledge from CEOs from some of the nation’s largest companies is the increased scrutiny of how companies handle personal data.

Sensing strong consumer support for the CCPA and similar initiatives, major players across a broad swath of sectors ranging from large banks to retail have already started the compliance process for Jan. 1. An open question remains: Are the majority of non-technology organizations as ready?

Conventional belief holds that the first company caught in CCPA’s enforcement net will be a “big tech company,” and enforcement officials will be tempted to make an example of a large firm. Yet, there is a chance one of the first targets will be a smaller non-tech organization.

A common chestnut in this era of digital transformation is “every company is a tech company, but they might not know it yet.” Nearly every business organization, regardless of size, is undergoing some form of digital transformation for survival or competitive advantage. The common deployment of “digital transformation platforms” for late-stage tech adopters is the use of e-commerce, CRM marketing, online purchases, cybersecurity, cloud adoption and social sales engagement. These are now considered common business practices for “non-tech” companies.

In the race to transform, many CIOs and CTOs have, often unwittingly, left privacy concerns behind other, more pressing imperatives. While this is understandable, and to this point has not been a costly decision, CCPA changes the calculus and starts a clock for each company. It is now no longer a question of “if” but of “when” a company will find itself called upon to account for its privacy practices.

With less than six months until the law is enacted, all companies and organizations operating in California or with the need to think about:

  • Conducting a complete audit of all customer engagement software
  • Close coordination between IT, sales, legal and marketing
  • Coordinating with all partners and third parties that operate within the sales cycle
  • Consulting with and informing stakeholders at all steps in the process
  • Understanding the monetary and reputational risks of noncompliance
  • Review of reputation management process and procedures

David Baum is a senior vice president in Allison+Partners’ Corporate practice. David Wolf is the managing director of Allison Advisory, a management consultancy focused on building lasting competitive advantage for its clients by helping them understand, manage, meet, and ultimately exceed stakeholder expectations throughout the enterprise. This is the first in an ongoing series about data collection and privacy.

SEPTEMBER 12, 2019 //     

A New Monopoly Game Celebrates Women, but What About the One Behind the Original?

Credit: New York Times

There’s a new version of Monopoly coming, one that celebrates women by paying female players more than men.

The game, Ms. Monopoly, is the first to feature a new character — an advocate for investing in female entrepreneurs — on its cover, according to a news release this week from Hasbro, the entertainment giant that owns the game.

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SEPTEMBER 12, 2019 //     

Chinese consumers angered by Muji

Credit: Campaign AsiaChinese people are busy with preparations for the Mid-Autumn Festival, and merchants want to take advantage of the period. However, Japanese brand Muji has encountered troubles due to a statement on Weibo that caused strong dissatisfaction among some Chinese consumers.

Muji described the location of a planned event using the term "French Concession" in a 10 September post, which caused immediate dissatisfaction among some netizens.
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AGENCY NEWS // SEPTEMBER 12, 2019 //     

2019 SABRE Awards Asia-Pacific Winners

Credit: Holmes ReportWinners were announced during the 2019 Asia-Pacific SABRE Awards ceremony, which was held at the Mandarin Oriental Hotel, Singapore, on September 12.

IN2 SABRE Award Winners, which recognize excellence in multimedia content creation, have been unveiled here. 阅读更多
SEPTEMBER 11, 2019 //     

NFL Launches ‘Game Day All-Access’ Series Exclusively on YouTube

Credit: Variety

The NFL has tapped YouTube as the exclusive distributor for its latest media project: a docu-series highlighting pivotal game-day moments of players and coaches both on and off the field.

Produced by NFL Films, the “NFL Game Day All-Access” original series will combine game footage, behind-the-scenes clips and wired sound to tell the game-day stories from players and coaches’ perspectives from the 2019 season. The 22-episode weekly show launches Wednesday (Sept. 11), streaming for free exclusively on the NFL’s YouTube channel.

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SEPTEMBER 11, 2019 //     

‘You’re It’ Becomes a Rallying Cry for Kids to Push Their Limits in Nike’s New Anthem

Credit: Adweek

In the traditional game of tag, being “it” usually isn’t a positive, since it turns you into a sort of infection vector looking to get rid of the burden as fast as possible. But perhaps there’s another way to picture being “it”: as an empowered seeker around whom all action is centered.

Nike’s new spot “You’re It”—the first for Nike Kids from agency Wieden + Kennedy Amsterdam—brings the brand’s high-adrenaline and visually fluid approach to a younger demographic.

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AGENCY NEWS // SEPTEMBER 10, 2019 //     

Shortlist for inaugural Purpose Awards revealed

Credit: PRWeek

PRWeek has revealed the finalists in the running for the inaugural Purpose Awards

The shortlist reflects the best in purpose marketing, which will be on full display on October 16 at Marshall’s Landing in Chicago during the first night of the PRDecoded conference. The awards recognize activations that use creative ideas to promote positive causes and to acknowledge the organizations and individuals behind them. 

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AGENCY NEWS // SEPTEMBER 9, 2019 //     

PRCA National Awards 2019 Shortlist

THE UK'S MOST PRESTIGIOUS PR AWARDS!

Why the PRCA National Awards? 
  • Promote the industry – We’re a not-for-profit, so all the profits from our awards are invested back into our industry to help teams and individuals maximise the value they deliver to clients and organisations
  • Encourage your team – Shine the limelight on your team’s fantastic work and reward every member of your team that contributed
  • Make your mark – Display and celebrate your success over the last year and be recognised by the world’s largest PR association
  • Expand your network – Win new business and open opportunities for new clientele by rubbing shoulders with award-winning businesses
  • Gain global recognition – Be globally recognised by the PR industry, with our judging process consisting of industry-leaders from across the world.
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SEPTEMBER 9, 2019 //     

Spotify Adds Snapchat Music Sharing Feature

Credit: Variety

Spotify users will soon be able to recommend tracks and podcasts directly to their friends and followers on Snapchat, thanks to a new sharing option announced Monday. The new feature allows users to either add albums, tracks or podcasts to a story, or share them directly with their friends.

Users who see a shared song in a story, or receive a listening recommendation from their Snapchat friends, will get to see the full album art. To listen, they simply have to swipe up and tap on the context card, which will automatically open the Spotify app — provided it is installed on their phones, of course.

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SEPTEMBER 9, 2019 //     

WENDY’S PLANS NATIONWIDE BREAKFAST LAUNCH FOR 2020

Credit: AdAge

Wendy’s Co. is gearing up to win a much bigger bite of the U.S. breakfast business with an expansion plan that might boost business in the long run but will eat into near-term profitability.

The burger chain said Monday that it plans to bring breakfast items across its U.S. restaurants in 2020. Wendy’s has about 5,800 U.S. locations but currently serves breakfast only in more than 300 of them. Items on Wendy’s breakfast menu include a Breakfast Baconator, a take on one of the company’s well-known hamburgers, with the addition of an egg; a Frosty-ccino drink that looks like a coffee syrup-enhanced take on its signature Frosty frozen dessert, and a honey butter chicken biscuit.

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SEPTEMBER 4, 2019 //     

Video: Krispy Kreme wants your disappointing pumpkin spice products

Credit: PRWeek

Wondering how and why you ended up with pumpkin spice beard oil?

Well, now you can trade it in, along with any other regrettable pumpkin spice product purchases, at Krispy Kreme in exchange for a Pumpkin Spice Original Filled Doughnut.

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SEPTEMBER 3, 2019 //     

Burger King makes a play for confused voters with the Democratic Burger

Credit: The Drum

Burger King is seeking to win over a majority of French fast food fans with the launch of its Democratic Burger, a €2 burger of the week chosen by a public vote from a range of eight best sellers.

Created by Buzzman to reflect the political turmoil in Europe, the populist campaign will see staples such as the Big King, Chicken Tendercrisp and Big Fish, go head-to-head in a play for public affections with the winner decided by voting via the Burger King app.

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SEPTEMBER 2, 2019 //     

Now Facebook says it may remove Like counts

Credit: TechCrunchFacebook  could soon start hiding the Like counter on News Feed posts to protect users’ from envy and dissuade them from self-censorship. Instagram is already testing this in 7 countries including Canada and Brazil, showing a post’s audience just a few names of mutual friends who’ve Liked it instead of the total number. The idea is to prevent users from destructively comparing themselves to others and possibly feeling inadequate if their posts don’t get as many Likes. It could also stop users from deleting posts they think aren’t getting enough Likes or not sharing in the first place. 阅读更多
AUGUST 29, 2019 //     

Popeyes uses free chicken sandwiches to lure new global CMO

Credit: PRWeek

MIAMI: Here’s one way to get your hands on the highly coveted Popeyes chicken sandwich.

The fast-food chain is seeking a global CMO. Fernando Machado, the current global CMO for Popeyes and Burger King, posted about the job on LinkedIn with an image that included the text, "Y'all...we are looking for a global CMO for Popeyes! (You get free chicken sandwiches.)"

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AUGUST 28, 2019 //     

Nano influencers overtake micro and macro in NZ

Credit: PRWeek UK

Independent influencer marketing agency The Social Club has released a white paper on influencer trends in New Zealand including industry averages, growth and best practices. The agency gathered data from more than 3,000 of its campaigns and ran surveys with agencies, brands and influencers in the market. Here are a few key findings.

Nano influencers lead the way

Nano influencers (1k-5k followers) make up the majority of influencers at 43 per cent, followed by micro influencers (5k-15k followers) at 30 per cent. This indicates that the industry is growing and more creators are investing in their personal brands. Overall, this has led to the influencer community doubling between 2018 and 2019.

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AUGUST 27, 2019 //     

Instagram targets Snapchat’s jugular with Threads messaging app

Credit: The Drum

Facebook-owned Instagram has escalated its arms race with rival Snapchat with the launch of a new messaging app designed to facilitate unrestricted sharing between close friends.

Threads will enable members to share attributes such as their status, location, speed and even battery life as well as text, photos and video

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AUGUST 26, 2019 //     

How brands can stay meaningful in China’s agnostic ecommerce arena

Credit: Campaign AsiaWe all know China’s domestic ecommerce market is poised to be one of the largest in the world with digital shopping behaviour that reaches across every touchpoint of daily activity. On average, Chinese Taobao users open the app four times a day on their mobile phones and three times for the JD app. The 200 million users of the XiaoHongShu (小红书) ‘Little Red Book’ ecommerce app use it like an Instagram platform for posting and following brands and influencers while shopping along the way. Meanwhile, social commerce is booming thanks to WeChat and all its mini-programs.

Additionally, the user scale of ‘new retail’ (combining product, service and content in a seamless combined online and offline experience) is beefing up. O2O2O innovations like Alibaba’s Hema  supermarket and Luckin Coffee have grown out of their infancy status. Hema operates more than 100 stores now, delivering more than 10,000 online orders per day, per store, while Luckin grew 2,370 coffee shops in 17 months with a 50% delivery share of total transactions.

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AUGUST 26, 2019 //     

DORITOS DROPS ITS LOGO AND NAME IN LATEST CAMPAIGN

Credit: AdAge

In recent years, advertisers have shifted their tactics to address consumers’ growing skepticism about marketing, trying to become more “authentic” or outright blatant about the fact that they are shilling the goods. Doritos is the latest brand to acknowledge audience distaste for overt advertising with its latest strategy—it’s dropping its logo from its new campaign.

The new "Another Level" effort debuting tonight during the MTV Video Music Awards includes a new spot entitled “Anti-Ad,” in which the brand admits that it’s running a “paid message,” but doesn’t let on to who is behind it. Rather, a voiceover announces that it’s promoting a “chip so iconic, we don’t need to name it.”  The spot features only blurred-out images of the brand’s packaging, plain red and blue bags and then scene after scene of Doritos’ triangular silhouettes. 

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AGENCY NEWS // AUGUST 23, 2019 //     

Get Personal When Networking To Build Relationships That Pay Off

According to the National Association of Realtors, almost 80% of consumers say they would work with their agent again, yet only around 12% actually do so. There's clearly a better way to handle relationship building.

Regardless of your industry, "How much money are you leaving on the table that you could have had if only you had stayed in touch?" asks Zvi Band, author of "Success is in Your Sphere: Leverage The Power Of Relationships To Achieve Your Business Goals."

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AGENCY NEWS // AUGUST 22, 2019 //     

Brands must remain silent about Hong Kong: PR chief

Credit: PRWeek

In the current volatile situation in mainland China and Hong Kong, brands have had to calculate their messaging and responses carefully, lest they get caught in a web of crisis comms. We’ve learnt in the last week that things could implode in a matter of minutes, and backlash can make or break a brand faster that one can say ‘tear gas’.

David Wolf, managing director, Allison Advisory at Allison+Partners, tells PRWeek Asia that this is simply the price to pay for doing business in China.

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AUGUST 22, 2019 //     

Dick’s Sporting Goods reports strong earnings amid experiment in reducing gun sales

Credit: The Washington Post

Dick’s Sporting Goods appears to be on the upswing.

After a slog of dampened sales, Dick’s announced Thursday that same store sales jumped 3.2 percent in the second quarter — marking its strongest showing since 2016. The outdoors retailer’s stock was up more than 7 percent as Dick’s raised its full year guidance.

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AUGUST 22, 2019 //     

Alibaba Postpones Hong Kong Listing as Protests Roil Markets

Credit: New York Times

LONDON — Alibaba, the Chinese e-commerce giant, has postponed plans to list its shares on the Hong Kong Stock Exchange, according to two people briefed on the matter, as protests continue to rock the Asian financial capital.

The protests and the instability they created in Hong Kong’s stock market led to the postponement of the offering, which had been expected to take place later this month, according to these people. The offering had been expected to raise $10 billion to $15 billion, one person said.

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AUGUST 22, 2019 //     

Hundreds of Uber and Lyft drivers to launch a protest caravan across California

Credit: TechCrunch

If you’re like me, chances are good you just distractedly clicked on this article while scrolling through your feed in, or while waiting for, a Lyft. Maybe, like me, you need that app to get to back-to-back meetings in different locations today, as you’re well on your way to at least a 60-hour workweek between the various things you do. Maybe you’re exhausted. Maybe the ride you just took, zoning out on your phone in an Uber on Quiet Mode, was actually a lifesaver.

And as you settle into each new driver’s backseat, en route to each new destination in your crazy busy life, maybe, like me, you find yourself somewhat unwittingly implicated in one of the most contentious ethical struggles of this generation – a struggle with profound implications for the future of work.

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AUGUST 22, 2019 //     

Doing Business in China

China is going to be a part of your business whether you like it or not. David Wolf, managing director of Allison Advisory, shares how we help the C-Suite set up their businesses for success in China. 


AUGUST 21, 2019 //     

MoviePass Confirms Security Lapse May Have Exposed Customer Credit Card Data

Credit: Variety

MoviePass, the struggling movie ticket subscription service, confirmed that a security issue may have exposed customers’ records online, including credit card info.

In a statement, MoviePass said Wednesday that the security lapse was recently discovered and its system was immediately secured. News of the data breach was first reported Tuesday by TechCrunch, which alleged that tens of thousands customer records were left exposed on the internet, including MoviePass card numbers and personal credit card data, because a critical server was not protected with a password.

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AUGUST 20, 2019 //     

Instagram got us hooked on likes. What happens when they're gone?

Credit: CNN

New York (CNN Business)Did you like my Instagram photo? Is now a good time to post? Should I delete my picture that only got 20 likes?

Posting an Instagram photo can be stressful for people who care about likes. But in a move to reduce some of that pressure, Instagram is hiding likes for some users in a handful of countries including Canada, Ireland, Italy, Japan, Brazil, Australia and New Zealand. 阅读更多
AGENCY NEWS // AUGUST 20, 2019 //     

Brands must remain silent about Hong Kong: PR chief

Credit: Campaign AsiaIn the current volatile situation in mainland China and Hong Kong, brands have had to calculate their messaging and responses carefully, lest they get caught in a web of crisis comms. Many have chosen to say nothing at all. We’ve learnt in the last week that things could implode in a matter of minutes, and backlash can make or break a brand faster that one can say ‘tear gas’.

David Wolf, managing director, Allison Advisory for Allison+Partners, tells Campaign Asia-Pacific that this is simply the price to pay for doing business in China.

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AUGUST 19, 2019 //     

Twitter and Facebook cut off China from using propaganda to influence Hong Kong protests

Credit: The Drum

Twitter is no longer allowing state-controlled media outlets to advertise on its platform.

Those outlets have 30 days to offboard from Twitter's ad products, and in the meantime no new campaigns will be allowed. State media outlets can still use their Twitter accounts to organically reach audiences, just not use its advertising products.

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AGENCY NEWS // AUGUST 19, 2019 //     

2019 Regional PR Consultancies of the Year (Midsize)

Credit: Holmes Report

The 2019 Asia-Pacific PR Consultancies of the Year are the result of an exhaustive research process involving more than 125 submissions and meetings with the best PR firms across the region. 

Consultancy of the Year winners are announced and honoured at the 2019 Asia-Pacific SABRE Awards, which take place on 12 September in Singapore. Analysis of all Finalists and Winners can be accessed via the navigation menu to the right or below:

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AGENCY NEWS // AUGUST 19, 2019 //     

Luxury brands must now show they are ‘good Chinese citizens’ after T-shirt territory anger, expert says

Credit: CNBC

Western luxury labels will need to demonstrate that they are good Chinese citizens in the face of territorial sensitivities, according to an expert on branding in the region.

Fashion brands including Givenchy, Coach and Versace apologized last week when some Chinese social media stars canceled their endorsement deals after text on some of their T-shirts suggested that places such as Hong Kong are separate countries from mainland China.

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AUGUST 19, 2019 //     

How the CIA’s social media lead deals with trolls

Credit: PRWeek

LANGLEY, VA: When PRWeek posted a story in June about why the CIA only follows 11 Instagram accounts, a torrent of critical social media comments and emails followed, including one saying that by writing such a "puff piece," the magazine is "complicit in their immoral and reprehensible actions." Another suggested that PRWeek’s editors are "probably in the CIA themselves." 

That remains to be determined. 

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AGENCY NEWS // AUGUST 12, 2019 //     

SABRE Awards Asia-Pacific 2019 finalists

Credit: Holmes ReportThe 2019 SABRE Awards Asia-Pacific 2019 shortlist were selected from more than 1,600 entries in this year's competition, which recognizes Superior Achievement in Branding, Reputation and Engagement. The campaigns were evaluated by a jury of more than 45 industry leaders, at separate sessions in Hong Kong and Singapore.

The winners will be announced at the SABRE Awards ceremony on September 12 at the Mandarin Oriental, Singapore along with the Agencies of the Year. Tickets & tables are available here. 阅读更多
AGENCY NEWS // AUGUST 12, 2019 //     

Industry News In Brief (August 12, 2019)

SAN BRUNO — Allison+Partners has launched a new communications consultancy, called Headstand, to handle the firm’s conflict accounts. The consultancy has been operating for the past six months and working with clients including SAP North America, NerdWallet, SideChef, Trov and Xiaomi. 阅读更多
AGENCY NEWS // AUGUST 12, 2019 //     

PRWeek UK Awards 2019: 'early bird' ticket deadline approaches

Credit: PRWeek

The annual awards night - one of the highlights of the UK PR calendar - takes place on Tuesday 15 October at the JW Marriott Grosvenor House in Park Lane. Click here for more details on pricing and to book tickets.

See the full list of categories and shortlisted entries below:

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AUGUST 8, 2019 //     

3 Lessons From an Editor of the Largest U.S. Publications (B2C CMY Finalist)

Neil Wertheimer tells it like it is. Driven by a passion to create positive change for people through the journalism he oversees, he makes sure the content his team at AARP creates inspires, educates, and empowers the organization’s enormous, diverse, and savvy audience of over 38 million members.

Neil considers it his mission to use the power of words to benefit the world around him. That’s evident throughout his body of work as deputy editor of AARP The Magazine and the AARP Bulletin, which together deliver a one-two punch against stereotypes about aging. His work overseeing the day-to-day development of those two publications – the two largest-circulation magazines in the United States – earned him a place on our short list of finalists for B2C Content Marketer of the Year.

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AUGUST 7, 2019 //     

Five lessons from five years of growth

By: Serina Tan

If someone had asked me five years ago, “Will you still be with Allison+Partners in 2019?,” I probably would have responded, “Unlikely.”

Let me explain. Before Allison+Partners, my longest tenure at any job was a mere two and a half years. So, five years seemed like an eternity. Not to mention, I started the Singapore office from the ground up. I started with literally nothing – no signage, no office, no chairs and desks, no other colleagues. It was difficult and almost impossible to imagine how things might look in a year, let alone five.

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However, I’m grateful to have had a few secret weapons. I won our first retainer, had a vision to build something special, had plenty of fire in my belly, and, most importantly, had nothing to lose. It was an interesting combination that fortunately led to much success. 

As we celebrate our fifth anniversary with our growing team, here are five lessons I’ve learned along the way: 

  1. Visualisation is key. I set out with the vision of building a close-knit team committed to delivering only best-in-class work. It was meant to be an experiment, but it has since become a reality. I’m proud to say the team we have now is the best version of Allison+Partners Singapore we’ve ever had. If we can dream it, we can do it.
  2. Setting high standards is a competitive edge. It pays off. As an upstart a few years ago, we worked our socks off on a massive competitive pitch and ended up beating more than 15 other more established agencies to win a prestigious account. We surprised ourselves and made competitors who never heard of us sit up in bewilderment. Over the years, most of the business we won has been by word-of-mouth referrals from existing or previous clients who trust us to deliver high-quality results. 
  3. Progress is better than perfection. Many people who have worked closely with me in the past would call me a perfectionist. But during the course of this journey, I’ve learned nobody and nothing is perfect in this world. If we try to get something to be perfect, we will never get there. So, instead of beating ourselves up over life’s imperfections, let’s strive for continuous improvement and celebrate the successes along the way.
  4. Make data-informed decisions, but always trust your gut. Do your research and analyze the situation. But eventually, trust your instincts when making a decision – even if it could be unpopular. Being confident in yourself and your decision-making skills instils trust within your team, which is a key factor to success. 
  5. Best-selling author and psychiatrist Scott Peck said in his book, The Road Less Travelled, “To grow in any dimension, pain as well as joy will be the reward.” I remember how when we were just a three-person team in 2014, I stayed up until 2 a.m. for a few consecutive nights with a bad bout of food poisoning to work on a new business proposal. I felt miserable and wished we had a larger and more experienced team. Guess what – we did eventually win the pitch, and this client remains with Allison+Partners today. There will always be obstacles, doubters, mistakes and setbacks along the way. But with hard work, belief in yourself and perseverance, there is no limit to what we can achieve.

Over the past five years, we’ve built a community – not just an office. We are a community of individuals, guided by company values but influenced by their own unique perspectives and experiences. There is a sense of purpose where we hold one another accountable for our shared success.

I come to work smiling every day, looking forward to the diverse perspectives and interactions with our colleagues from Singapore and all over the world. I know this is a work family that I can trust and rely on. Regardless of the ups and downs one would typically experience in a family, I know we will still have each other’s backs at the end of the day. This makes work all the more enjoyable, enabling us to always strive to be the best versions of ourselves.

Someone asked me last week what my best career moment was. Without a doubt, it was my decision to join Allison+Partners five years ago.

Serina Tan is managing director of Asia-Pacific. 

AUGUST 6, 2019 //     

Squad, the ‘anti-bro startup,’ is creating a safe space for teenage girls online;

Credit: TechCrunch

When we go online to communicate, hang out or play, we’re typically logging on to platforms conceived of and built by men.

Mark Zuckerberg famously created Facebook in his Harvard dorm room. Evan Spiegel and his frat brother Bobby Murphy devised a plan for the ephemeral messaging app Snapchat while the pair were still students at Stanford. Working out of a co-working space, Kevin Systrom and Mike Krieger built Instagram and yes, they also went to Stanford.

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AUGUST 5, 2019 //     

Overwhelmed by Pressure to Perform, Kids ‘Retire’ From Sports in ESPN’s New PSA

Credit: Adweek

One of the cautionary tales about parents pushing their children to reach the highest levels of sports is Todd Marinovich. The former USC and Oakland Raiders player was groomed by his father from birth to become a professional footballer, only to fall from grace in some of the most destructive ways possible, including extensive drug use.

While Marinovich is an extreme example, kids today face increasing pressure to perform on the field at a younger age. Whether it’s in attempts to position themselves for scholarships or being the avatars of competitive parents, children, according to an Aspen Institute study, are being set up to fail, resulting in more children ages 6 to 12 dropping out of organized youth sports.

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JULY 30, 2019 //     

Facebook’s Like button poses GDPR risks to host websites

Credit: The Drum

Facebook’s Like button could be more hassle than its worth for European organisations navigating the minefield of GDPR legislation, following a landmark ruling by the European Court of Justice that website owners can be held liable for data collection relating to the use of the widget.

The omnipresent blue-hand is a familiar sight upon even the most cursory of glances around the internet, leaving the door open to web managers being collared by national privacy regulators as being complicit with the well-publicised failings of Facebook itself.

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AGENCY NEWS // JULY 26, 2019 //     

AGENCY BRIEF: A WONDROUS LAUNCH INTO SPACE AND A NEW BREAKFAST BREW

Allison & Partners enters the consulting game
MDC Partners’ Allison & Partners is opening up the doors to its own consultancy. Named Headstand, which the agency says has been operating “in stealth mode” for the past six months, the consultancy works with both Allison & Partner’s clients and its own. Headstand is led by 12-year veteran of the agency, Zach Colvin, who becomes president to oversee the firm’s business development and organic-growth efforts. Stacey Johnes is general manager of Headstand, tasked with supporting financial oversight, staffing and brand development. 阅读更多
JULY 25, 2019 //     

This Campaign Uses FaceApp to Age Pictures of Those Whose Deaths Sparked Outrage and Protest

Credit: Adweek

As the internet was becoming obsessed in recent weeks with FaceApp’s new photo-aging feature, three McCann New York creatives realized that the platform can be used to make a visual statement about the impact of police actions and gun violence. Senior designer Emely Perez came up with the initial idea to honor victims like Trayvon Martin, Sandra Bland, Philando Castile, Eric Garner and others by using FaceApp to show what each might look like at older ages.

After connecting with McCann New York vp and creative director Gabrielle Shirdan and freelance creative director Dabo Ché, the trio landed on #ItsGettingOld, a project that lives on Instagram. Each image altered by FaceApp includes a brief summary of a news article explaining how each person was killed.

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AGENCY NEWS // JULY 24, 2019 //     

Allison+Partners Launches Headstand to Take on Conflicts and Provide Deeper Levels of Agency-Client Collaboration

Allison+Partners announced the launch of Headstand, an integrated communications consultancy. Born from the stellar client service and award-winning work that has fueled Allison+Partners’ 18 years of growth, Headstand was created to alleviate potential conflicts and to meet the demand for the way today’s clients want to partner with agencies. Headstand will focus on operating as an extension of client teams, providing greater flexibility within the traditional scope of work and offering custom approaches to client challenges. 阅读更多
AGENCY NEWS // JULY 24, 2019 //     

PRWeek UK Awards 2019: shortlist revealed

Credit: PRWeekThe shortlist for the PRWeek UK Awards 2019 has been announced, after an intense judging process that saw hundreds of award entries.

The expert jury panel of more than 100 leading global brands and agencies have decided which entrants are in with a chance of winning at the glitzy annual awards night on Tuesday 15 October at the JW Marriott Grosvenor House in Park Lane.
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AGENCY NEWS // JULY 23, 2019 //     

News of Firms: Allison+Partners Does Headstand; Worldcom Adds MC Comunicaciones of Quito to Club; Public Relations Boutiques International Names Amanda Foley of Kiterocket President

Allison+Partners has launched Headstand, an integrated communications consultancy. The new consultancy is positioned to handle Allison+Partners’ conflict accounts as well as its own book of business. It offers a range of integrated marketing services that includes creative campaign development and execution, brand identity and messaging development, content development, influencer relations, media relations, social engagement and digital programs. Headstand will be led by 12-year Allison+Partners veteran Zach Colvin, who assumes the role of president and will oversee the firm’s business development and organic growth efforts. Stacey Johnes will serve as general manager. Prior to Headstand, Johnes was senior vice president, client service at Allison+Partners, working with consumer brands across multiple industries. Operating in stealth mode for the past six months. Headstand is already working with such clients as SAP North America, NerdWallet, SideChef, Trov and Xiaomi. 阅读更多
AGENCY NEWS // JULY 23, 2019 //     

Allison+Partners launches conflict shop Headstand

Credit: PRWeek

SAN BRUNO, CA: Allison+Partners has launched an integrated communications consultancy known as Headstand.

Zach Colvin, who is leading the firm as president, called Headstand a spinoff from Allison. Its services include creative campaign development and execution, brand identity and messaging development, content development, influencer relations, media relations, social engagement and digital programs.

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JULY 23, 2019 //     

Krispy Kreme is redesigning its stores for the first time in a decade and making its menu even more sugary

Credit: CNN

New York (CNN Business)Sugar might be falling out of favor, but it's the centerpiece of a makeover of Krispy Kreme that includes a new menu and its first store redesign in a decade.

The doughnut company, founded 82 years ago, debuted a new location Tuesday in North Carolina that showcases Krispy Kreme's new, extra-sweet menu. It features concoctions like doughnut-infused ice cream, milkshakes and a customizable toppings bar for the glazed doughnuts. 阅读更多
JULY 23, 2019 //     

The Stream Podcast Episode 5: Why Pride is More Than a Month

Credit: CNN.comBy: Owen Clark

No, you don’t need to double-check your calendar. It’s July, and we are doing a podcast about Pride. The reason – while outward displays of support for Pride from brands big and small have exploded, many companies still literally and figuratively put their rainbow flags away when public sentiment shifts to other causes come July. 

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So we are extending that discussion, asking what are brands doing right when it comes to supporting LGBTQ issues? What do they need to do better? What lessons can we all learn from those within the community about how their experience is different now then at other points in the past?

To answer these questions, we turned to four colleagues who bring the unique perspectives of being both veteran marketers and members of the LGBTQ community. Their stories will touch you, and their insights will make you think differently about a complex but vitally important issue that impacts everyone.

The Stream Podcast can be downloaded via Google Play MusiciTunes, Apple Podcasts, Spotify and Stitcher.

JULY 17, 2019 //     

FaceApp responds to privacy concerns

Credit: TechCrunch

FaceApp,  the AI-powered selfie-editing app that’s been having another viral moment of late, has now responded to a privacy controversy that we covered earlier here.

We’ve pasted the company’s full statement at the bottom of this post.

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JULY 17, 2019 //     

PAPA JOHN'S MADE A MINI PIZZA FOR BEES

Credit: AdAge

Honey bee populations have been declining dramatically worldwide, and in the U.K., two species have already gone extinct locally. To draw attention to the plight of the pollinators, Papa John’s U.K. has made what it calls the world’s first pizza for bees.

So, do bees even like pizza?

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JULY 16, 2019 //     

Netflix removes depiction of suicide in ’13 Reasons Why’ season one finale

Credit: TechCrunch

Netflix  has modified an episode of the controversial series ’13 Reasons Why’ two years after its original airing, citing sensitivity to the ‘ongoing debate’ that’s been occurring regarding the show’s depiction and characterization of teen suicide. In a statement provided to The Hollywood Reporter, the streaming explained why it removed a scene that depicted the suicide of main character Hannah (played by Katherine Langford) which lasted nearly three minutes, opting instead to have this take place entirely off-camera in the updated edit.

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