The Home Depot’s repetitive jingle is suddenly a top hit on TikTok.
The theme song has become a meme in recent weeks, with social media users deeming it a "certified banger." The song is serving as background music in videos of TikTokkers dancing in the store’s aisles or simply making relatable jokes or observations about shopping at Home Depot.阅读更多
After Instagram tested making “likes” private in seven other countries this year, the company’s CEO Adam Mosseri announced that, starting this week, a “small portion” of its U.S. users will be rolled into that same trial. Those affected will still be able to see the number of likes on their own posts but no longer on others’ posts. Instead, like counts will be replaced by a mention of who liked it “and others.”
Instagram hopes that this new feature will help to “depressurize” the social media platform by reducing the inherent compulsion to compare likes and place the emphasis back on the actual content being shared. But here’s the thing: Social media anxiety is a far bigger and more complex issue than any one superficial change could address. And, in that regard, it feels as though this is a mere concession, allowing Instagram (and parent company Facebook) to say they’re taking measures to tackle a growing backlash around the addictive effects of social media.阅读更多
OK, Boomer, one of the latest memes to sweep the internet, is a viral phrase that millennials and Gen Zers are using to clap back at those close-minded and out-of-touch Baby Boomers.
And it was only a matter of time before brands picked up on it. Here’s how seven used the expression this week.阅读更多
A public perception crisis around electronic cigarettes seems to have materialized overnight, triggering a variety of responses from the industry.
News of vaping-related hospitalizations began circulating in August while teen use continued to trend upward. Juul Labs’ share of the e-cigarette market fell to 64% as of Oct. 5, compared to over 72% of dollar share in August 2018, according to Nielsen. While the category leader has responded by shying away from advertising, its competitors continue to spread their messages.阅读更多
US has toppled China to take the top spot as the global artificial intelligence (AI) venture capital investment hub.
United States commanded the most AI investment values in 2018 globally at 52.3%, according to ABI Research.阅读更多
Twitter is banning political ads, CEO Jack Dorsey announced on his platform today. The move to block political ads comes as rival Facebook faces intensifying criticism for allowing campaign ads that contain false information.
It seems Twitter’s best answer to the problem of disinformation in political ads is to just bar them.阅读更多
Spotify is trying to sell more multi-account family-plan subscriptions — by setting up a special “playground of sound” just for kids.
The new Spotify Kids app brings together a hand-picked selection of age-appropriate music, singalongs, soundtracks, and stories for kids as young as 3 years old. The app is available in a beta test period initially only in Ireland starting Oct. 30, and will come to other countries where Spotify Premium Family is available in the next few months.阅读更多
In a viral audio clip on TikTok, a white-haired man in a baseball cap and polo shirt declares, “The millennials and Generation Z have the Peter Pan syndrome, they don’t ever want to grow up.”
Thousands of teens have responded through remixed reaction videos and art projects with a simple phrase: “ok boomer.”
ESPN has pulled the plug on the musical component of its Genesis Halftime Show, swapping out the performance segment for a more traditional interval of chalk talk and game analysis.
“Monday Night Football” viewers will be made aware of the format change starting with tonight’s telecast. The dialed-down halftime show will feature an expanded breakdown of the action in the Dolphins-Steelers game, as well as a roundup of breaking news from across the league served up by Senior NFL Insider Adam Schefter.阅读更多
After a shortage that lasted more than two months, Popeyes’ chicken sandwich is finally set to return on Sunday.
The chain announced the big news on social media on Monday morning with a video and the caption, "Y’all…the sandwich is back Sunday, November 3rd. Then every day."阅读更多
The second day of The Holmes Report’s PRovoke19 reinforced topics discussed on day one with in-depth conversations around the evolving role of communications, the importance of authenticity and the power in an ignited audience. Here are more insights from the two-day inspirational, thought-provoking conference with professionals from around the world.阅读更多
Evolving Role of Communications
CCO, CMO, CRO, CIO, CTO – never before has the C-Suite been so deeply involved in the communications process and budget discussions. Part of this is because as practitioners become more integrated, so do our clients. Given the role tech plays in how we measure success, more comms departments report to CIOs and CTOs. But even more so, as we contemplate a possible recession on the horizon, CFOs and CROs now play a larger role in budget allocations.
We heard directly from a CFO (at a PR conference?!) about his concerns and how he pushes his comms and marketing teams to tie results back to business goals and show how they drive business/sales impact. They want more than awareness metrices, impressions, site click throughs; they want to see deeper ROI -- how do marketing teams drive conversion and purchase.
This is something we have struggled with as an industry. Not just because PR traditionally hasn’t been set up to have that direct sales impact, but navigating the channels inside our client organizations to get those metrics can be challenging. While there is more scrutiny than ever before on PR to justify dollars spent and resulting impact, the consensus remains it is the channel to invest; and budgets have risen as more traditional marketing activities, such as blended content, now reside in PR.
Brand Purpose + Authenticity
Authenticity was discussed again, but in relation to brand purpose. In the politically driven world we live in today, brands face immense pressure to take a stand on everything from gun violence and the travel ban to sustainability. While many CEOs and employees may feel personally passionate about an issue, it’s imperative to take a step back and really think about how this ties to our core business and our employees.
We heard from long-time IKEA CEO Lars Petersson, who ran the company through the lens of its motto “What’s good for people is good for IKEA.” This helped filter out and prioritize campaign efforts, weigh the benefits and fallout of taking risks, and remove inherent personal bias. Under his tenure, sustainability was a core focus, because Ikea uses 1% of the world’s wood and cotton in products; this was a natural tie to the business.
Lars also took a quick, strong stance against the travel ban in an employee letter because of his personal beliefs and how this would affect IKEA employees around the globe. The letter was leaked and created controversy around the brand. But in the end, he felt it was the right thing to stand up for his employees globally and for human rights.
March for Our Lives
The day ended in a powerful talk with three of the women who lead the March for Our Lives movement. They spoke about the communications strategy at inception and how it has evolved in the past 20 months.
Tara Chiarell is the general manager of Allison+Partners’ Washington, D.C. office.
Byran Dai was 24 when he promised his mother, who passed away less than two months later, that he would look out for his younger brother Brandon, who is autistic. Brandon, 15 at the time, was receiving special education and social services, but Mr. Dai knew that by 22, his brother would phase out of the services and education provided by the state.
“In the autism community, we call that ‘falling off the cliff,’” Mr. Dai said. “It’s what a lot of families are worried about.”阅读更多
REI is once again urging its customers to #OptOutside on Black Friday, but this time the retailer is also encouraging people to save the environment.
On Black Friday in 2015, REI shut down all of its stores, halted online orders and gave its 13,000 workers a paid day off.阅读更多
This holiday season is going to be a lot different for the Gap. The brand has a new chief marketing officer, is working with a new agency and is about to separate from its sister brand and longtime sales booster, Old Navy, which will spin off from the publicly traded clothier next year. There’s a lot riding on the sales success of the coming months, so Gap is going in a different direction with its holiday campaign.
Under CMO Alegra O’Hare, who joined San Francisco-based Gap from Adidas in February, the brand is pursuing a more emotional marketing tone for holiday—a departure from the typical jazzy musical numbers of previous campaigns that doubled down on nostalgia. One 60-second anthem spot follows the growth of a young boy, his single mother, and his trusty red Gap hoodie.阅读更多
Attending PRovoke19 was like bringing an integrated campaign to life -- the agenda spanned a variety of topics from measurement, media and influencers to leadership, diversity and culture.
While it would be impossible to capture every valuable insight from day one, there were several key themes that resonated:
Inclusion: Inclusiveness and participation by everyone is key to building a strong culture that supports diversity efforts. Creating an environment where different ideas and opinions can be shared is key to success. Without this foundation, diversity initiatives will not resonate or be successful.
Empathy. We must have empathy -- for oneself and for each other. Practice empathy for yourself and you will be happier, more engaged and more productive. This practice will also become a catalyst for empathy for others. Learn where others come from, what motivates them, what paralyzes them. Helping others self-actualize will drive team productivity and engagement.
Mirroring. Brands today are focused on reaching diverse external audiences. However, to achieve success, you must have a project team that mirrors your target audience. Sometimes you need to go outside your organization to find key perspectives who will take your idea from good to great.
Reliability. According to Elena Botelho of ghSMART, the most important behavior for a leader to demonstrate is reliability. This should shine through in every day activities from being on time to resisting the urge to overpromise. Many leaders struggle with the latter because they want to do-it-all and are driven to deliver results. Reliability is a mindset; habits of reliability need to be practiced; and leaders must surround themselves with people who can help them stay on track. Integrity is paramount, if leaders can’t live up to what they say, employees, partners and stakeholders will have trouble trusting them.
Authenticity. Balancing the idea of what a leader should be and who you are as a person is an antiquated mindset. Employees need to trust their leaders and feel connected to them through authentic interactions and conversations. Leaders who are true to themselves rather than playing a role, are more likely to motivate employees and drive business results. Leaders should set the example -- hold themselves and employees accountable and challenge other leaders to arrive at the best outcome.
Customization. Measurement requires a custom strategy for each company, brand and campaign. While the measurement will differ for each, the approach is the same. We must understand what the business goals are before we can understand how our campaign will impact business results. As we know, we must move beyond impressions. We must focus on how our activity and investment will move the needle for the business. As marketing and comms professionals, we must understand the metrics the C-Suite is focused on in order to showcase value.
Accountability. Marketers, internal and external, have a responsibility to manage spending responsibly. When requesting budget, we must challenge ourselves to answer the following questions:
MarComm has a great opportunity to educate brands about investing in Demand channels to drive revenue, provided we can show why and impact.
Stay tuned for more insights out of Day 2!
Tara Chiarell is the general manager of Allison+Partners’ Washington, D.C. office.
For the initial launch, Discovery is offering a 90-day free trial period Food Network Kitchen, along with a limited-time discounted price of $47.99 per year ($4 per month). The full service will be priced at $6.99 per month (the same as Disney Plus) or $59.99 per year.阅读更多
Premium drink Tovess will retail for £24.99 and is described as offering a ‘smooth Mediterranean taste’ for fans of the distilled alcoholic drink.阅读更多
CHICAGO: Vanessa Garcia-Brito, VP of purpose communications at Nike, told the audience at PRDecoded on Thursday that she trains for her job like she would for an athletic competition.
Garcia-Brito shared the inside story of her unique job title and role with PRDecoded attendees on Thursday. She stepped into the position last August, right before Nike’s 30th anniversary Just Do It campaign launched with controversial former San Francisco 49ers quarterback Colin Kaepernick as its star.阅读更多
Apple "had few options" but to bow to Chinese rule and pull an app that was being used by Hong Kong protestors from its store, but it must now decide whether it can survive in China in the long term, according to corporate affairs expert David Wolf.
The electronics giant last week found itself in the eye of the China-Hong Kong storm following its decision to remove two apps for reasons related to the escalating Hong Kong protests.阅读更多
With Snapchat’s new dynamic ads product, the company is targeting direct-response advertising spending from retailers and direct-to-consumer brands.
Dynamic ads, which have been in beta testing for more than a year, enable marketers to create ads on the fly. Because the ads connect directly to product catalogs, that means they’re always up-to-date, and they can also be automatically created and targeted based on a Snapchat user’s past behavior.阅读更多
Facebook CEO Mark Zuckerberg gives a chilling address, speaking directly to the camera from behind a desk at his company’s base in Menlo Park, California. “Imagine this for a second: One man, with total control of billions of people’s stolen data, all their secrets, their lives, their futures,” Zuckerberg says.
The truly sinister part of this public web chat is that Zuckerberg never said those words. The Facebook CEO was deepfaked. The video was real enough, picked from a 2017 publicly streamed speech, but the audio was dubbed by an Israeli startup called Canny AI as an exercise to demonstrate the possible dangers of deepfake technology.阅读更多
This list of the main trends is not exhaustive, but points towards some key dynamics shaping PR campaigns in 2019.
Before we begin, I strongly recommend reading the write-ups of the winning campaigns over the coming weeks to learn more about these outstanding pieces of work.阅读更多
Tasked with building awareness of Dexcom, a firm that manufactures continuous glucose monitors (CGMs), this campaign targeted the 400,000 people in the UK living with Type 1 diabetes.
Allison+Partners commissioned a study with Type 1 charity JDRF that found 76 per cent of patients complained of suffering from stress, anxiety attacks or bouts of deep depression. This led it to shift campaign focus to demonstrating how CGMs can improve welfare.阅读更多
Hundreds of Los Angeles residents were likely startled to see the plastic perma-grin of Burger King’s mascot in their home security screens as they collected recent Uber Eats orders.
The King made “several hundred” such Uber Eats runs to L.A.-area homes with Amazon Ring doorbell cameras as part of a MullenLowe-led campaign to promote a new partnership between the fast-food chain and the ride-share-run food delivery service.
The expert jury panel of more than 100 leading global brands and agencies have decided which entrants are in with a chance of winning at the glitzy annual awards night, taking place at the JW Marriott Grosvenor House in Park Lane.
Hope&Glory tops this year’s 34-category shortlist with 14 nominations, while last year’s big winner with six awards, Taylor Herring, has 12 nominations this year.阅读更多
A short time ago, the auto industry viewed millennials as the lost generation. Automakers expected car sales to plummet and prepared for change. But that didn’t happen. Instead, millennials delayed their adoption of cars until they started getting married, having children and discovering the suburbs.
Simultaneously, the growth of the smart mobility movement with the introduction of rideshare, car share, e-bikes, high-speed rail, scooters and automaker-backed subscription models have transformed how we define transportation. This dramatic change has birthed a mobility culture. The “me” foundation of car culture – where a car takes “me,” how it makes “me” feel about myself and how it represents my values – has been replaced by a “we” perspective.阅读更多
Over the past month, ESPN has been traveling to the hometowns of young and amateur athletes whose plays have been featured on SportsCenter’s Top 10 plays of the day, the #SCTop10. Today (10 October) has been designated ‘SportsCenter Top 10 Day’ by the sports network, to celebrate the people and places behind the plays.
‘SportsCenter Top 10 Day’ will kick off ESPN’s new and ongoing initiative to recognize those athletes that prove that greatness can happen anywhere, any time.阅读更多
“Enough money” is never actually enough. When we started the agency, it was my first job as a CEO. All the training for that role was on-the-job training. There are certainly financial challenges, and you never have enough cash when you get started. Everything seems to cost more than you think, particularly when you operate in expensive cities like London, San Francisco and New York. I specifically remember nine months into starting our business we had $4,000 in our checking account with $40,000 of payroll due the next week. The weight of that pressure was overwhelming. We had to make personal investments to make ends meet, which paid off in the long run. But I wish I had a better understanding of the financial pressures and needs from the onset.
I had the pleasure to interview Scott Allison. Scott is global chairman and CEO of one of the fastest-growing global communications firms in the industry. Known for its unique culture, Scott founded Allison+Partners with a vision to build a positive and entrepreneurial environment where talented people at all levels could do great work and thrive. Scott oversees the firm’s Global Board, while continuing to provide communications counsel to many high-profile executives and clients. He is an expert in issues management and crisis communications; presentation and media training; and is regularly called upon to speak about issues facing the public relations industry. Prior to founding Allison+Partners, Scott was the West Coast president of Connors Communications and a senior vice president and partner at The Gable Group. He is a member of the Arthur W. Page Society and serves on the advisory board for ISOThrive, The Fraternity and the Church of the Resurrection. He is a recipient of the Monty Award given to San Diego State University alumni and was a finalist for both the EY Entrepreneur of The Year® and the American Business Award’s Communications Executive of the Year. A patron of San Diego State University’s School of Journalism and Media Studies, Scott provided a founding gift to the Glen M. Broom Center for Professional Development in Public Relations and funds a scholarship that supports internship opportunities for students.阅读更多
As months of pro-democracy protests continue in Hong Kong, American athletic brands have found themselves swept up in several debates around free speech and censorship by the Chinese government.
Most prominent is the ongoing dispute between the NBA and China, which began on Friday when Houston Rockets general manager Daryl Morey tweeted his support for the demonstrators, sparking outcry from Chinese officials and fans. While the tweet — which included the words, “Fight for freedom, stand with Hong Kong” — has since been deleted, the rift with China has only widened in the days since as the league and team have attempted to mitigate the damage without issuing an outright apology.阅读更多
Amazon is launching Amazon.com in Singapore, two years after entering South East Asia with the introduction of Amazon Prime.
The launch comes after feedback from customers to the e-commerce giant to have the ability to shop on desktop and mobile, have more local and international selection from Amazon and trusted sellers, paired with fast and reliable delivery, according to Henry Low, country manager for Singapore at Amazon.阅读更多
New York (CNN Business)Instagram is rolling out a dark mode option, the latest major app to latch onto the eye-strain-reducing, battery-saving, chic-looking trend that's sweeping the globe.The photo-sharing app's new appearance is similar to its rivals': It's embracing the darkness by flipping the default white background to black and gray. Instagram made the theme available to iOS and Android users in an update released Monday, according to Instagram's chief Adam Mosseri. 阅读更多
Smartphone maker Vivo, broadcaster CCTV and internet giant Tencent said today they are suspending all cooperation with the National Basketball Association, becoming the latest Chinese firms to cut ties with the league after a tweet from a Houston Rockets executive supporting Hong Kong’s pro-democracy protesters offended many in the world’s most populous nation.
Vivo, which is a key sponsor for the upcoming exhibition games to be played in Shanghai and Shenzhen this week, said in a statement on Chinese social networking platform Weibo that it was “dissatisfied” with Rockets General Manager Daryl Morey’s views on Hong Kong.阅读更多
Two years after the beginning of the #MeToo movement, many PR agency leaders say they have not significantly changed their sexual harassment policies, but that doesn’t mean they’re ducking the issue.
Agency executives say they have not updated the language of HR policies because PR firms mostly addressed harassment in their human resources standards long before the fall of men such as Harvey Weinstein, Matt Lauer and Steve Wynn.阅读更多
REDWOOD CITY, CA: Impossible Foods is declaring its grocery store rollout a success, and it’s giving credit to always underappreciated grandmas.
After its late September launch, Impossible Burger became the No. 1 single item sold in the meat department at Fairway’s two locations in Manhattan. "In Los Angeles, we have outsold ground beef at Gelson’s Markets, in some of the early reports," said Rachel Soeharto, Impossible’s communications manager. "We were the No. 1 packaged item at Gelson’s."阅读更多
PRWeek and Boston University’s Communications Bellwether Survey has quickly become the most extensive and credible snapshot of the PR industry, winning awards, garnering positive peer reviews and being featured at high-profile academic conferences.
But this year’s second edition of the survey, based on 1,633 responses from in-house, agency and other practitioners, portrays an industry frustrated at the slow pace of change in their organizations and hampered by bureaucracy. (For an in-depth look at all the data and even more content, purchase the Bellwether Premium Edition.)阅读更多
What do you do when your current business model is so staggeringly loss-making you’re having to warn investors it may never turn a profit, at the same time as it’s under increasing legal and regulatory attack?
One answer might be to pivot. Uber isn’t doing that, exactly. Not yet anyway. But it has just officially announced the launch of a new app for matching shift workers with shifts, called Uber Works, working in partnership with staffing agencies.阅读更多
What fascinates me most about a crisis is that it reveals a lot about human psychology. I personally don’t believe you can navigate a crisis effectively if you don’t take stock of the human emotions bubbling up around you during one. The crisis within the crisis — of people reacting to the events — often determines the effectiveness of business decisions and outcomes.
Psychologists have observed that when people feel under attack, it generates a fight-or-flight response. I believe when a business is threatened by outsiders, it simulates the same survival instincts our ancestors felt when their tribe was in the presence of a predatory animal.
Along with a crisis communications plan, I also believe you need an accompanying “psychology plan.” This should establish how you will handle the different reactions to a crisis that could either impede development of a thoughtful communications approach or skew the approach and steer your organization into greater trouble.阅读更多
Put this lens on any recent crisis response you have witnessed. How often do you hear complaints nobody within an organization took responsibility for a crisis or the CEO left the response to a spokesperson or non-executive? This is the flight mentality in action. Lower-level employees often embrace the U.S. Secret Service mindset to “take the bullet.” Calls to “protect the CEO” and allow him or her to stay out of the “line of fire” are common. Meanwhile, a CEO with a flight mentality is comfortable staying out of plain sight.
Alternatively, many organizations also fail to hear the cries of their critics and suit up for battle — the fight response. Organizational responses to crises commonly involve a variety of fight responses, including shifting blame to clients, partners or consumers, attacking critics for their perceived unreasonableness, accusing outsiders of lacking smarts or sufficient knowledge, or dismissing critics by defending their actions in only a legal context.
Notice how prevalent violence metaphors are in these situations. It is not a coincidence. When the tribe is attacked, it is a declaration of war. Or, so it seems. During a crisis, key leaders meet in a “war room” or “safe room.” While some of this is to preserve confidentiality and enable rapid decision-making, an “under-siege” psychological element is also very much at play and affects decision-making.
While an organizational crisis tests the best of us, I don’t think an organization under criticism can win by succumbing to human instincts of fight or flight. Those natural-instinct urges to flee or stand and fight must be resisted. While these instincts saved many lives in the wild, they don’t work well in our complex civilizations. A successful crisis counselor will have both a strategy to manage those psychological tendencies and the credibility to help guide key leaders to an approach that seeks a positive outcome for all stakeholders involved in a crisis.
Marcel Goldstein is an EVP in Allison+Partners corporate practice.
Toyota Motor North America has hired Kelly McNeff as VP of corporate communications.
Joining Toyota from healthcare company McKesson, McNeff will lead all internal and external comms, including executive, business and brand communications, as well as social media strategy and content.阅读更多