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São Paulo Office

Jonathan Heit

Co-Founder + President, Americas

Jonathan is a co-founder and partner at Allison+Partners, as well as a trusted adviser to some of today’s best-known technology brands. In his role as president, Americas, he focuses on the growth and operations of the agency’s U.S. market, as well as working with partners in Brazil, Mexico and Colombia to expand the firm’s footprint in Latin America. Jonathan serves as chair of the Technology practice, spearheading work in both the consumer and B2B categories. He began his career at Allison+Partners in the Los Angeles office, building its profile in the consumer, digital entertainment and technology spaces and ushered in the modern social media age working with clients like YouTube and the original MySpace. When he relocated to New York, Jonathan delivered extraordinary results for clients that grew agency revenue by more than 500 percent over three years. His work has earned him numerous industry accolades and regular appearances as a media commentator for international news outlets. Jonathan received a Bachelor's degree from Cornell University and previously freelanced as a music journalist and blogger. He lives outside of NYC with his wife, two children and a Chiweenie named Oscar.


São Paulo


As South America’s most populous city in Brazil, São Paulo is not only a major consumer market, but also the epicenter for business innovation and growth. The city is unique among Brazilian cities for its large number of foreign corporations, and exerts strong international influences in the areas of commerce, finance, arts and entertainment. Our experienced team is well-versed in the Latin American market, and combines their deep regional expertise with experience working with global companies to help clients tap into the booming business climate in the region.  

São Paulo in the hot seat

What food is most associated with the city? Feijoada and caipirinha

What is something exciting that happens in the city? Carnival! It is becoming more and more popular in São Paulo.


Hours in São Paulo 

There is never a shortage of excitement when visiting, São Paulo and, if you only have 24 hours to explore the city, there is a lot of ground to cover.

Start your day by visiting the Padoca do Mani and filling up on “pão na chapa,” a delicious roll buttered and grilled for a crispy sensation. After breakfast, head over to the Pinacoteca do Estado de São Paulo, the city’s oldest art museum that houses a wide variety of Brazilian art. After perusing the exhibits, head over to the Museu Brasileiro da Escultura to enjoy the sculpture garden where art and nature collide.

Next, hop on a subway to São Bento to meander through the busy pedestrian-only streets filled with interesting shops and local commerce. After emptying your wallet, a bit, check out the Centro Cultural Banco do Brasil, a historical bank turned tourist attraction. 

Later, take in some of the unique architecture the city has to offer, and work your way over to Oscar Niemeyer’s classic Copan apartment building, a 38-story apartment building designed by Brazil’s best known architect. At the ground floor level, you’ll find a complete shopping center where you can enjoy espresso at Café Floresta, a standing-room only, old-school café. Or, if you’d like to indulge in a cocktail, stop for a drink at the Bar da Dona Onça for a caipirinha, Brazil’s national cocktail. 

For a special lunch, you must try the Feijoada, a classic Brazilian black bean stew. Stop at any local restaurant for a true Brazilian culinary experience where the price will be fair and the taste impeccable.

Later in the evening, it’s time to experience São Paulo’s nightlife. Make your way to Vila Olímpia neighborhood, a strip full of bars and clubs where you can get a taste of the variety São Paulo has to offer. If you want to experience some traditional Samba dancing, make sure to stop at the hottest Samba spot in the city, Ó do Borogodó.