Jerry Zhu is partner and managing director of Allison+Partners in China. He is a recognized expert in corporate communications, with broad experience in crisis and issues management, public affairs, B2B and technology communications. Jerry consults key clients in the region including Schneider Electric, Trina Solar and I-Robot while also overseeing the business operations, growth and client service for our three offices in China. Prior to joining Allison+Partners, Jerry founded and was the general manager of Century PR, a boutique public relations agency. focused on corporate communications. Clients included Honeywell, Zynga, Happy Life and CITIC group. Before Century PR, Jerry held senior positions at PPR, FleishmanHillard, Hill & Knowlton, Manning Selvage & Lee and Burson-Marsteller. Jerry served as one of the core team members for the Beijing Olympic Organizing Committee, providing counseling and crisis management for the government agency. Before entering the public relations industry, he was a diplomat for seven years.
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Beijing, located in the Northeast of China, is one of the most populous capital cities. Sitting snugly in a basin near the meeting point of the Xishan and Yanshan mountain ranges, it acts as the political, cultural and educational center for China, as well as its primary media hub. Beijing has been the political center of the country for the majority of China’s history from before the Song Dynasty, more than eight centuries ago, an achievement only attained by a few cities in history. As the media hub and cultural center of China, Beijing often acts as a first stop for companies branching out from or delving into East Asia. The challenges facing both Western companies venturing to China and globalizing Chinese firms are markedly similar. Whichever way you are leaping across the Pacific, success begins with PR campaigns designed to make your company appealing and trustworthy to all of your audiences - both at home and abroad. At the Beijing office, our largest branch in Greater China, we’ve had great success in leaving lasting positive impressions on target audiences for Fortune 500 companies and leading domestic enterprises. As Beijing is also the political center of China, the Beijing team has a keen grasp on public affairs and a deep understanding of government regulators, helping clients traverse the often perplexing Chinese political landscape.
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