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JULY 22, 2020 //     

The Importance of Informational Interviews

By: Jules Smith

In this current uncertain climate, recruitment has become increasingly difficult for both the candidate and employer. But at Allison+Partners, we decided this would not stop our recruiting efforts.  

While we knew the COVID-19 pandemic would be challenging, we also knew it did not eliminate the ability or the need to conduct informational interviews. Therefore, we decided to continue scheduling informational interviews with candidates and move forward with active outreach.  

Some steps I have taken during this time to keep connected include posting on LinkedIn and reaching out to my network, partnering with various organizations, connecting with graduates and alumni at local universities, and speaking with employee referrals.  

I have always suggested informational interviews with candidates, because you never know what might come out of it. I have hired many candidates over the years after keeping in touch with them even when I had no specific job opportunity to offer. It can be beneficial at any stage of the job search, as you can gain new and exciting insights into an industry you never explored and simultaneously grow your professional network. 

Informational interviews are also beneficial for the employer. At Allison+Partners, we knew we wanted to be proactive and develop our candidate pool to maximize the potential of a new position at our agency. 

Some helpful hints for candidates planning informational interviews: 

  • Identify potential prospects to reach out to and prepare ahead of time. Research the company, industry and interviewer prior to your meeting. 
  • Be sure to test your video or digital platform before your call.  
  • Feel confident and prepare a summary of who you are and questions prior to the call. Mentally organize the call so you have an introduction and closing, but also be ready to pivot at any time during the conversation. 
  • Follow up after the interview. Touch base with the person you met with by writing a follow-up note. You could also connect on LinkedIn, follow on Twitter and subscribe to the interviewer’s blog. 

The need to recruit talent and hire the best fit for our company remains critical, especially in a time of great change. It is an ideal time to explore different avenues to source diverse talent with varied backgrounds and from different industries. Now is the time to build deeper connections, prioritize diversity and inclusion, and navigate the market for top-tier talent. 

If you or someone you know would like to schedule an informational interview, please reach out to jules@allisonpr.com. I schedule calls weekly and will coordinate a time to connect.

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Jules Smith is the Vice President, Talent at Allison+Partners based in the New York City office. 

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