Corporate PR Consultancy of the Year: Allison+Partners
Three years since entering Asia via a deal with China’s Wolf Group Asia, Allison+Partners has built a credible regional presence, bolstered by further acquisitions in China (Century PR) and, this year, Japan (Focus PR), along with expansion into Singapore, Bangkok and Hong Kong, including the high-profile hire of former Upstream Asia co-founder Paul Mottram to lead its All Told content practice.
All of which adds up to topline growth of 40% in 2016, but it is the firm’s corporate capabilities in the region that particularly catch the eye, especially in China, where it has 36 staffers working across such clients as Schneider Electric, Canola Council of Canada and Textron Aviation. Growth in that market reached 36%, driven by the firm’s ability to provide credible senior-level reputation and issues management counsel to C-suite executives. For example, Allison has helped Schneider Electric navigate a range of issues around cybersecurity, a brief that has involved significant work with the company’s business leaders and the Chinese government. And, of course, there is plenty of crisis management work to occupy the time of Allison’s China leaders — David Wolf and Jerry Zhu.
Beyond China, growth has been strong, albeit off a smaller base. In Singapore, corporate work includes assignments for the Singapore EDB, NUS Business School and Ngee Ann Polytechnic.In Japan, the Focus acquisition brings in 10 people handling corporate work for such clients as Nuance. And the company’s All Told content offering is increasingly popular at a corporate level, with revenue expected to reach $5m this year.
In terms of thought leadership, furthermore, Wolf has cemented his reputation as a thought leader in the China market, with his book “Public Relations in China: Building and Defending Your Brand in the PRC,” which argues that “few companies have found the right formula” in China. Allison is helping more and more of them figure out the right way to do that. — ASRead More